Greenlab Diamonds has unveiled its first physical jewellery store, Aigiri, in New Delhi’s upscale South Extension 1. This significant launch marks the beginning of an ambitious plan to establish 10 additional Aigiri locations across India by December 2025.
The official announcement on Aigiri’s Facebook page invited customers to “step into a world where luxury transcends boundaries.” The brand proudly claims to house Asia’s largest collection of ethically crafted lab-grown diamond jewellery. The store’s design features sophisticated floating displays and advanced lighting to enhance the brilliance of its conscious creations. Inside, customers will find dedicated zones for bridal collections, daily wear, and bespoke designs, creating an exceptional jewellery shopping experience that blends sustainability with sophistication.
Commitment to Sustainable Luxury
Aigiri focuses on Chemical Vapor Deposition (CVD) lab-grown diamonds, positioning itself to make this environmentally friendly option more accessible to Indian consumers. As the popularity of lab-grown diamonds continues to rise, Aigiri aims to meet the demand while educating consumers about the benefits of choosing sustainable luxury.
The store’s aesthetic reflects its commitment to elegance and comfort, featuring a blush pink and white interior adorned with floral accents. Various seating areas invite shoppers to explore Aigiri’s diverse range of jewellery, which is showcased in well-lit cabinets designed to highlight the beauty of each piece.
Shifting Consumer Preferences
Smit Patel, director of Greenlab Diamonds, highlighted the ongoing transformation in the luxury jewellery sector. “We’re witnessing a paradigm shift,” Patel noted in a statement to the Indian Retailer Bureau. “Today’s consumers are not just looking for brilliance and beauty; they’re seeking sustainability and ethical sourcing.” He emphasized that CVD lab-grown diamonds align perfectly with these evolving consumer preferences.
Patel’s remarks underscore a broader trend in the jewellery market, where environmentally conscious choices are becoming increasingly important to consumers. As Aigiri expands, it aims to capitalize on this growing demand for conscientious luxury.
A Vision for the Future
The launch of Aigiri’s first store is a pivotal moment for Greenlab Diamonds as it ventures into the retail market with a commitment to ethical practices and innovative design. The company’s focus on lab-grown diamonds not only addresses environmental concerns but also appeals to a demographic that values transparency and sustainability in their purchases.
With plans for further expansion, Aigiri is set to play a significant role in reshaping the jewellery landscape in India. By positioning itself as a leader in the lab-grown diamond sector, Aigiri seeks to attract a diverse clientele eager to embrace the future of fine jewellery.
Conclusion
Greenlab Diamonds’ Aigiri has made a bold entrance into the New Delhi jewellery market, combining luxury with a commitment to sustainability. The opening of its first store signals a transformative era in the industry, where consumers increasingly prioritize ethical sourcing and environmentally friendly practices. With an ambitious expansion plan in place, Aigiri is poised to become a key player in the Indian jewellery sector, catering to a new generation of conscious consumers who seek both beauty and responsibility in their purchases.
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