Celebrating a decade of innovation, Marli New York, the luxury jewelry brand founded by Maral Artinian in 2014, has unveiled a stunning tribute to the city that has inspired its designs. To commemorate its 10th anniversary, Marli continues to push the boundaries of high jewelry with a brand-new collection that draws deeply from the dynamic energy and spirit of New York City.
Founded with the vision of creating a jewelry collection as bold and unique as its hometown, Marli has remained steadfast in its commitment to designing pieces that transcend conventional personal adornment. Over the past decade, the brand has earned its place as one of the most influential names in the luxury jewelry world, known for its strikingly innovative designs and its intimate connection to the fast-paced, ever-changing landscape of New York City.
A Decade of Design: Marli’s Journey and New York Inspiration
Reflecting on Marli’s evolution over the past ten years, Maral Artinian expressed gratitude for the immense influence that New York City and its residents have had on the brand. “As I look back on the remarkable journey of the past decade, I am grateful for the profound impact that New York and its people have had on our brand,” Artinian said. “With an unwavering commitment to innovation, Marli will continue to serve as a symbol of limitless potential, embodying the spirit of New York.”
When Artinian first launched Marli in 2014, her goal was to create a jewelry collection that would mirror the energy, diversity, and creativity of New York City itself. The brand’s designs reflect the city’s vibrant atmosphere—juxtaposing contrasting elements of elegance and boldness, tradition and innovation, luxury and accessibility. Now, a decade later, Marli continues to honor its roots, offering jewelry that captures the essence of the urban landscape while empowering wearers to express their own individuality.
“A New York Affair”: Marli’s First High Jewelry Collection
Marli’s 10th anniversary is marked by a major milestone in the brand’s trajectory: the launch of its first high jewelry collection, aptly titled A New York Affair. This stunning new offering is a tribute to the iconic city that has served as the foundation for Marli’s design philosophy.
The collection consists of five distinct chapters, each inspired by an element of New York City’s essence. The chapters—Darli, Chance, Twilight, Moonlight, and Lady Liberty—are designed to capture the energy, charm, and elegance of the city in all its facets.
Chance: Inspired by the serendipity of New York, the Chance collection is defined by fluid, angular shapes that evoke the unexpected beauty of chance encounters in the city. The pieces embody the concept of movement, with each design reflecting the dynamic pulse of city life.
Twilight: The Twilight chapter interprets New York’s famous golden hour—the brief period when the sun sets and the city is bathed in a warm, ethereal glow. The geometric strips of white and yellow gold that form the foundation of this collection serve as a reminder of the city’s ever-changing beauty.
Moonlight: A celebration of New York’s nightlife, the Moonlight collection incorporates elegant, luminescent designs that evoke the tranquil yet radiant glow of moonlit streets. The pieces feature reflective stones that shine with the same quiet elegance as the city’s after-dark allure.
Lady Liberty: As a nod to one of New York’s most iconic symbols, the Lady Liberty chapter draws inspiration from the neoclassical design of the Statue of Liberty. Square motifs and pyramidal-cut stones mirror the statue’s architectural grandeur and timeless beauty, making it the centerpiece of Marli’s high jewelry collection.
Darli: The final chapter, Darli, represents the bold spirit of New York. This section includes pieces with intricate details and striking designs that exude confidence, energy, and sophistication—perfect for those who wish to make a statement.
Each piece in the collection is crafted with meticulous attention to detail. Artinian collaborated with a team of French high jewelry designers to bring her ambitious ideas to life. Together with Marli’s skilled in-house artisans, the collection was realized using the finest materials and expert craftsmanship, resulting in a selection of luxurious and timeless pieces.
Collaborating with Taylor Hill: A Bold New Campaign
To further celebrate its 10th anniversary, Marli New York has launched an exciting new campaign titled From Minutes to Moments, featuring model and It girl Taylor Hill. The campaign is designed to reflect the brand’s commitment to capturing the essence of self-expression and individuality—qualities that resonate with both Hill and the Marli brand.
Hill, who has become a global fashion icon and was recently seen walking the Victoria’s Secret Fashion Show runway, perfectly embodies the spirit of New York with her sleek, androgynous style. In the campaign, she sports a close-cropped haircut and an effortlessly cool look, paired with pieces from Marli’s Life collection. The imagery celebrates the uniqueness of each moment, empowering individuals to embrace their authentic selves.
“Our days are filled with countless moments that shape our lives, and each moment presents an opportunity to express our true selves,” said Artinian of the campaign. “The Life collection embraces this dynamic essence, empowering individuals to own each moment and express their unique style.”
The From Minutes to Moments campaign is a striking visual extension of Marli’s ongoing commitment to offering jewelry that not only enhances personal style but also allows wearers to express their individual narratives. With Hill’s captivating presence, the campaign showcases Marli’s philosophy of celebrating freedom, self-expression, and the ever-evolving nature of life.
Marli’s Future: A Brand Defined by Innovation and Individuality
Looking ahead, Marli New York remains firmly committed to innovation and self-expression. As the brand continues to grow, Artinian envisions a future where Marli will continue to redefine luxury jewelry, offering pieces that reflect the spirit of New York and its boundless energy.
“Marli will continue to serve as a symbol of limitless potential, embodying the spirit of New York,” Artinian said. The brand’s 10th anniversary marks a pivotal moment in Marli’s history—a moment that honors its past while looking forward to a future filled with even more exciting innovations.
As the jewelry industry continues to evolve, Marli’s ability to adapt while maintaining a deep connection to its roots in New York City is what sets the brand apart. The launch of A New York Affair signals the beginning of a new chapter in Marli’s journey, one where high jewelry and innovative design will continue to converge with the city’s ever-changing landscape.
Celebrating Ten Years of Marli New York
Marli’s 10th anniversary is more than just a celebration of the brand’s past—it’s a testament to its enduring commitment to pushing the boundaries of design, craftsmanship, and self-expression. From its humble beginnings in 2014 to its current status as a global jewelry powerhouse, Marli has always been driven by the spirit of New York, offering pieces that speak to the city’s vibrant energy and bold individuality.
With the launch of A New York Affair and the From Minutes to Moments campaign, Marli continues to pay homage to the city that inspired its founding. As the brand moves into its second decade, it remains a symbol of creativity, luxury, and the power of personal expression—a reflection of the limitless possibilities that lie ahead.
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