Los Angeles, CA – Angara, a leader in the fine jewelry industry, has been named Luxury Brand of the Year at the 2024 Glossy Fashion and Luxury Awards. The award recognizes the company’s innovative approach to making high-quality, customizable fine jewelry accessible to a wider audience at prices significantly lower than traditional luxury brands.
Angara’s founder and CEO, Ankur Daga, expressed his pride in receiving the prestigious award, noting that it reflects the brand’s ongoing commitment to democratizing luxury. “We are truly honored to be named Luxury Brand of the Year at the 2024 Glossy Fashion and Luxury Awards,” Daga said. “This recognition is a powerful affirmation of our mission to make fine jewelry accessible to many, not just the few. By blending affordability with bespoke craftsmanship, we’ve proven that luxury can be both attainable and extraordinary.”
The Glossy Fashion and Luxury Awards celebrate brands that are driving innovation in the fashion and luxury sectors, with a focus on advancements in technology, sustainability, and impactful marketing. This year’s awards also spotlighted brands that are embracing circular fashion, immersive technologies, and collaborations that boost brand influence.
A Unique Business Model That Shakes Up the Industry
In addition to winning the Luxury Brand of the Year title, Angara’s “Celebrate with Color” campaign was named a finalist in the Best Brand Marketing Campaign category. The campaign, which highlighted the beauty of colorful gemstones, resonated with consumers by encouraging them to embrace their individuality through vibrant, personalized jewelry.
“We are incredibly proud of our Celebrate with Color campaign,” said Daga. “It has truly struck a chord with people. It’s all about celebrating the beauty of colored gemstones, which, like us, have natural imperfections. We wanted to show that these stones are beautiful just as they are.”
Angara’s innovative approach is also evident in its business model. Unlike traditional jewelry retailers, Angara operates with a vertically integrated structure. This means the company controls every part of the jewelry production process—from design to manufacturing—cutting out the middleman and passing the savings directly onto customers. As a result, Angara offers customizable, high-quality jewelry at prices up to 30% lower than those of other luxury jewelry retailers.
The company’s focus on affordability, along with its commitment to quality, has helped it carve out a unique space in the luxury market. By offering a direct-to-consumer approach, Angara has revolutionized the jewelry shopping experience, making luxury accessible to a wider audience without compromising on craftsmanship or design.
Affordable Luxury and Conscious Choices
In response to growing consumer interest in sustainable and budget-conscious options, Angara has recently expanded its offerings to include lab-grown diamonds and gemstones. These alternatives allow customers to enjoy the luxury and elegance of fine jewelry at a lower cost, while also making a more sustainable choice for the environment.
Angara’s new line of lab-grown diamonds has been particularly popular, with a stunning 3-carat engagement ring now available for as low as $3,000—making high-end luxury jewelry more attainable for those on a budget. Daga emphasized that the addition of lab-grown stones aligns with the brand’s mission to offer more value and options to customers. “Our goal has always been to bridge the gap between aspiration and affordability,” Daga explained. “Lab-grown diamonds allow us to offer the same iconic sparkle and craftsmanship that Angara is known for, but at a price point that makes luxury jewelry accessible to a broader audience.”
Lab-grown diamonds and gemstones are also an environmentally conscious option for customers looking to minimize their ecological impact. These stones are created in labs through sustainable processes, reducing the need for traditional mining practices that can have harmful effects on the planet.
A Bright Future for Angara
Angara’s recognition as Luxury Brand of the Year is a testament to the company’s success in redefining what luxury means in today’s market. By making fine jewelry more accessible, customizable, and affordable, the brand continues to push the boundaries of the jewelry industry. With its commitment to both quality and sustainability, Angara is poised to lead the way in shaping the future of luxury jewelry.
As the company looks to the future, Daga remains focused on providing more options for customers, with an emphasis on value, style, and social responsibility. “We want to continue offering our customers the best of both worlds—luxury jewelry at prices they can afford, with a conscious approach to the planet,” he said.
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