NEW YORK CITY, Nov. 26, 2024 — Van Cleef & Arpels has officially opened the doors to its third boutique in New York City, marking an exciting new chapter for the French luxury jewelry house. The boutique, located at the corner of 62nd Street and Madison Avenue, occupies a historically significant building with a beautifully restored exterior, continuing the Maison’s tradition of creating timeless, elegant spaces for its clientele.
Spanning five levels, the new store is designed to showcase Van Cleef & Arpels’ renowned artistry and rich history. Each floor of the boutique reflects a different aspect of the brand, offering a unique experience to visitors.
“We are thrilled to open our third boutique in New York City,” said Helen King, President and CEO of Van Cleef & Arpels, in a statement. “The Maison has a deep-rooted connection with New York, and this new boutique is a vital part of our future in the city.”
The first floor of the boutique sets the tone with its grand, double-height ceilings and a stunning Veronese chandelier. This floor captures the dynamic energy of New York City, offering a luxurious introduction to the space. Curated artwork and original murals adorn the walls, enhancing the ambiance and emphasizing the brand’s commitment to craftsmanship and artistic expression.
Ascending to the second floor, visitors are transported to a sophisticated, New York penthouse-inspired setting. The space is adorned with hand-painted floral wallpaper and lush greenery, evoking an air of elegance and refinement. This floor offers a glimpse into the brand’s intricate designs and impeccable attention to detail.
The upper levels of the boutique are dedicated to exclusive, invitation-only experiences. The third floor, with its Art Deco-inspired décor, is home to Van Cleef & Arpels’ prestigious High Jewelry collections, showcasing some of the Maison’s most exquisite pieces. The fourth floor pays homage to Van Cleef & Arpels’ signature nature motif, with delicate floral accents and a serene atmosphere that invites customers to immerse themselves in the beauty of the natural world.
The top level of the boutique features a private event space designed to offer a truly exceptional experience. It includes a fireplace, a lounge area, a cocktail bar, and walls adorned with wallpaper made from local minerals, reflecting the store’s deep connection to the city of New York. This intimate space is intended for private gatherings, offering a sophisticated setting for Van Cleef & Arpels’ exclusive clientele.
The boutique is now open at 690 Madison Avenue, joining the brand’s other two locations in the city: its historic flagship store on Fifth Avenue and a recently opened space at Hudson Yards. The new boutique marks a significant expansion of Van Cleef & Arpels’ presence in New York City, continuing to strengthen its legacy as one of the world’s most prestigious jewelry houses.
Van Cleef & Arpels’ new Madison Avenue boutique is a testament to the brand’s continued commitment to exceptional craftsmanship and artistry. Each level of the space is thoughtfully designed to enhance the customer experience while showcasing the Maison’s rich history and renowned collections. With the opening of this new boutique, Van Cleef & Arpels continues to solidify its position as a leader in the luxury jewelry industry, offering a truly unique and immersive experience for visitors and collectors alike.
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