Lagoona Mall in Qatar is once again at the heart of luxury and style, as it hosts the third annual Watches & Jewellery Week, running through November 30. Located on Level 1, facing Fifty One East, the event has become a key highlight for watch and jewellery enthusiasts. This year’s edition is more dynamic than ever, featuring exciting new activations, interactive experiences, and a display of the latest collections from some of the world’s most renowned luxury brands.
Among the prestigious names featured are Rolex, CHANEL, Boucheron, TUDOR, Annamaria Cammilli, Azza Fahmy, David Yurman, and many more. These iconic brands are showcasing their newest creations, offering guests an exclusive opportunity to experience the best in craftsmanship, innovation, and design.
Bader al-Darwish, Chairman and Managing Director of Darwish Holding, expressed the significance of this year’s event, saying, “Lagoona Mall Watches & Jewellery Week continues to redefine luxury experiences in Qatar, showcasing the latest creations from global icons and fostering a community of jewellery and watch enthusiasts. This year’s activations are a testament to our commitment to bringing the finest craftsmanship and innovation to our patrons.”
Exclusive Experiences and New Releases
One of the key attractions of this year’s Watches & Jewellery Week is Rolex’s GMT-Master II Experience—an immersive activation presented for the first time in the Middle East with a retailer. This experience offers visitors the chance to explore the legendary GMT-Master II, a cosmopolitan icon known for its dual-time-zone display, with a 24-hour hand and rotatable bezel. The exclusive event allows attendees to discover the brand’s latest 2024 releases alongside its timeless classics, underscoring Rolex’s enduring commitment to excellence.
For the first time, CHANEL introduces its Style Guide Iconic Mix pop-up, where experts assist clients in personalising their jewellery and watch collections. From stacking Coco Crush rings to pairing Camelia necklaces, visitors can explore the art of accessorising with signature collections. The event celebrates CHANEL’s unique approach to elegance, offering new ways for clients to express their style with flair.
Boucheron brings a taste of Parisian luxury with the reimagining of its Jardin d’Hiver tea salon. The serene space, inspired by Boucheron’s Parisian heritage, features cascading ivy and provides guests with complimentary pastries. Attendees can explore novelties from the Maison’s iconic collections such as Quatre, Serpent Bohème, Plume de Paon, and Animaux de Collection, alongside Boucheron’s famed jewelled watches.
TUDOR also showcases some of its finest designs with an exclusive pop-up featuring two standout models. The Black Bay in Monochrome introduces an evolved design with a “T-fit” clasp and Master Chronometer certification by METAS. The sleek, contemporary design exemplifies the brand’s commitment to the highest standards of Swiss watchmaking. Meanwhile, the Pelagos FXD Chrono ‘Cycling Edition’ is a performance-oriented timepiece designed for competitive cyclists, featuring a lightweight carbon composite case and high-performance Manufacture Calibre. Visitors can also preview other novelties presented at Geneva Watches & Wonders 2024, including new summer releases from TUDOR.
Modern Elegance and Personalised Design
David Yurman presents its Sculpted Cable collection, a modern reimagining of the brand’s iconic Cable motif. This new collection deconstructs the design to its essence, creating wavelike patterns that catch the light and offer a contemporary twist on timeless elegance. Visitors will also have the chance to explore other collections from David Yurman, including the bold DY Madison, radiant Chatelaine, and customizable Amulets.
Azza Fahmy Jewellery showcases its Rumuz collection, inspired by the five-fingered Kaf or Khamsa, a well-known symbol of protection and good fortune. The pieces blend traditional motifs with North African influences and modern designs, telling a timeless story of strength, hope, and blessing. Guests can further personalise their experience by selecting customisable tassels and charms, with a calligrapher on hand to inscribe chosen designs, making each piece a unique keepsake.
J by JOELLE unveils a redesigned piercing room, offering private styling sessions with the designer herself. Clients can explore new collections and enjoy a more intimate, personal experience with their jewellery choices.
Meanwhile, L’Ame by Fifty One East presents minimalist designs that are perfect for gifting. Visitors can enjoy the unique experience of having Infinity jewellery welded directly onto their wrists at a live station, creating a lasting memory of the event.
A Celebration of Craftsmanship and Innovation
Lagoona Mall’s Watches & Jewellery Week is not just a showcase of luxury timepieces and jewellery; it is also a celebration of the artistry and craftsmanship behind each piece. This year’s event highlights the latest in high-end design while offering guests the chance to immerse themselves in the world of luxury with exclusive activations, personalised experiences, and one-of-a-kind collections.
As the event continues through November 30, it remains a must-visit destination for watch and jewellery lovers, setting the stage for a luxurious end to the year. With its blend of tradition and innovation, Lagoona Mall’s Watches & Jewellery Week is a testament to Qatar’s growing prominence as a global hub for luxury shopping and cultural experiences.
Conclusion
With its third edition, Lagoona Mall has once again positioned itself as the centre of luxury and elegance in Qatar. The Watches & Jewellery Week offers an unparalleled opportunity to explore the latest collections from world-renowned brands, enjoy immersive experiences, and personalise jewellery and timepieces in ways never before seen in the region. As the event continues to evolve, it reaffirms Qatar’s status as a key player in the global luxury market.
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