India’s leading lab-grown diamond jewelry brand, Jewelbox, has opened a new store in Gurugram, marking a significant step in its retail expansion strategy. Following successful store launches in Delhi, Chennai, Kolkata, and Guwahati, this new store strengthens the company’s presence in India’s rapidly growing retail market.
As part of its ambitious growth plan, Jewelbox aims to establish 25 retail stores across Tier I cities by the end of FY 2025-26, with a target revenue of Rs 150 crore during the same period. This expansion highlights the company’s goal to become one of India’s fastest-growing brands in the lab-grown diamond jewelry sector.
Vidita Kochar Jain, Co-Founder of Jewelbox, commented, “Our expansion into Gurugram isn’t just about opening another store—it’s about positioning Jewelbox as a destination for customers who value sustainability and innovation in luxury. Lab-grown diamonds are the future, and we are leading this change, offering consumers the chance to make responsible choices without compromising on style or quality. This store reflects our commitment to delivering a world-class experience with designs that are timeless and meaningful.”
In addition to its retail expansion, Jewelbox is enhancing its digital presence and plans to generate 30% of its total revenue through online sales. The brand is integrating advanced technology and continuously introducing new designs on its online platform to provide a seamless shopping experience.
“We aim to meet our customers wherever they are—whether in-store or online. By creating an omnichannel experience, we ensure that every interaction with Jewelbox reflects the same level of sophistication and quality that defines our brand,” added Vidita.
The new Gurugram store showcases a diverse range of products, including everyday wear and special occasion jewelry, with prices ranging from Rs 5,000 to Rs 5,00,000. Each piece is certified by renowned gemological labs like IGI and SGL, guaranteeing exceptional quality and authenticity.
Specializing in engagement rings and versatile everyday jewelry, Jewelbox caters to the growing consumer demand for ethical and stylish fine jewelry. As lab-grown diamonds continue to gain popularity in India’s retail sector, Jewelbox is poised to lead the transformation.
The Gurugram store is now open, offering customers the chance to explore Jewelbox’s sustainable and innovative jewelry collections. The brand gained significant visibility after its appearance on Shark Tank India, further solidifying its position in the competitive Indian jewelry market.
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