Makems Jewellery, an innovative company based in Abuja, wowed visitors at its 2024 annual jewellery exhibition, presenting an impressive collection of handmade and imported jewellery pieces. The event attracted fashion enthusiasts, potential clients, and industry stakeholders, offering a vibrant platform to showcase a blend of artistry and functionality in jewellery design.
The exhibition featured a diverse range of jewellery, from contemporary creations to timeless vintage pieces. Highlights included Makems’ signature handmade items, including earrings, long necklaces, jewellery sets, bangles, bracelets, rings, and accessories for men. A key theme of the event was the emphasis on promoting local production, aligning with the Nigerian government’s push to reduce import dependency and prioritize indigenous manufacturing.
During the event, Makems’ Director of Business Development, Temitope Adejare, spoke to attendees about the brand’s dedication to using local resources for jewellery production. She discussed the challenges posed by high import costs and currency exchange rates, explaining how Makems has adapted by sourcing materials locally to create unique, high-quality jewellery.
“Imported jewellery has become more expensive due to the exchange rate, but at Makems, we’ve embraced local materials to create beautiful and durable pieces. Each item is unique, which has been a major draw for our customers,” Adejare explained.
She also highlighted the year-round effort Makems invests in curating a collection that blends locally manufactured jewellery with carefully selected imported pieces. “While we offer imported items, our locally crafted jewellery has captured the most attention. These pieces are not only more durable but also have a special charm that our clients appreciate,” she added.
Adejare emphasized that maintaining high-quality standards is crucial to winning customer trust, particularly for Nigerian-made products. “Many people hesitate to buy local products due to concerns about quality. At Makems, we’ve ensured that our jewellery meets and exceeds expectations, offering durability and appeal that rival imported items,” she said.
Regarding affordability, Adejare noted that Makems’ pricing in local currency makes its products more accessible to Nigerian consumers. She also shared the company’s long-term goal of exporting locally made jewellery, which would not only boost Nigeria’s foreign exchange earnings but also strengthen the local economy.
“By producing locally, we are not only offering high-quality jewellery but also creating jobs throughout the value chain. Our operations have already employed many Nigerians, and as we expand, we aim to export these products, positively impacting Nigeria’s economy,” Adejare said.
Makems is also leveraging technology to expand its reach. With an active online presence across social media platforms, the company makes it easy for customers to explore and purchase jewellery from anywhere.
Adejare concluded by outlining the company’s ambition to become a household name in Nigeria’s jewellery industry. “Our vision is to make Makems a leading indigenous brand that aligns with the government’s efforts to support local content. We want to offer durable, stylish, and affordable jewellery that caters to Nigerians from all walks of life,” she said.
The exhibition gave visitors the chance to purchase unique pieces for the festive season while networking with others in the industry. For many, the event was a celebration of creativity, local craftsmanship, and the positive impact of supporting indigenous businesses in Nigeria’s growing economy.
As Makems continues to expand, its commitment to quality, uniqueness, and local empowerment sets a new standard in the jewellery industry, embodying the vision of a self-reliant, globally competitive Nigeria.
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