Parisian jeweler Maison Boucheron celebrated a significant milestone on Tuesday with the unveiling of its first boutique in Las Vegas, marking a key step in the brand’s growth across the American market. The new store, located inside the Fontainebleau Las Vegas, spans 1,560 square feet and features a curated selection of Boucheron’s signature collections, including Quatre, Serpent Bohème, and bridal jewelry, as well as exclusive High Jewelry pieces.
The boutique’s striking façade, designed with glass prisms in Boucheron’s iconic green, incorporates elements like the grosgrain motif and emerald cut, nodding to the brand’s historic Parisian roots at 26 Place Vendôme.
Inside, the boutique blends Art Deco-inspired design with modern touches. Green marble frames, black metal accents, and a symmetrical layout evoke the elegance of famed designer Pierre Chareau. Meanwhile, vibrant moiré wallpapers and playful furniture inject energy and warmth into the space.
A standout feature of the boutique is its VIP area, designed to embody the spirit of Boucheron’s Jardin d’Hiver. Tailored to the vibrant atmosphere of Las Vegas, the room mixes metallic tones with bright orange, blue, and green accents. The space is adorned with floral-motif wallpaper, crafted by French artisans at Atelier d’Offard, and features works by Erwan Frottin, a Franco-Swiss photographer and artist.
This opening follows the debut of Boucheron’s first New York boutique in September, reinforcing the brand’s strategy of establishing a presence in prime U.S. locations.
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