Limelight Diamonds, India’s largest lab-grown diamond brand, has opened its 23rd store in the country, marking its debut in Chennai. The new retail outlet highlights the brand’s rapid expansion and solidifies its presence in this key Indian market. The store was officially inaugurated by actress Nikkii Galrani Pinisetty, along with Limelight’s Co-founder Nirav Bhatt, and regional partners V. Sreenivasan, K. Krishnamurthy, and V. Udayakumar.
Spanning over 900 square feet, the Chennai store offers a wide selection of solitaire jewelry, including necklaces, bracelets, rings, and earrings. These pieces blend cutting-edge technology with traditional fine jewelry designs, making the store a top destination for solitaire diamond enthusiasts. In the past two years, Limelight Diamonds has rapidly expanded, establishing stores in more than 35 cities across India, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, and Bangalore.
The store’s design embodies the brand’s core values of elegance, modernity, sustainability, and luxury. With its minimalist décor, the space showcases the lab-grown diamond jewelry in a way that emphasizes both beauty and sustainability. Customers can enjoy a unique shopping experience with a variety of solitaire designs that are not only sophisticated but also ideal for everyday wear.
Additionally, Limelight Diamonds offers a range of customer-centric services, including custom design options, a lifetime buyback program, a 100% exchange guarantee, and complimentary jewelry insurance, ensuring customers feel confident in their purchases.
As consumer awareness of lab-grown diamonds continues to grow, these sustainable and ethical alternatives are gaining traction in the jewelry market. The entry of major brands like Tata Group into the lab-grown diamond sector is further bolstering consumer confidence. Lab-grown diamonds now account for about 20% of the global jewelry market, with India experiencing an annual growth rate of 15%.
Limelight Diamonds’ expansion reflects not only its growing retail presence but also a remarkable increase in sales. The company has seen its sales triple year-on-year, fueling its confidence in continuing to expand and engage directly with customers. With this momentum, Limelight Diamonds is committed to offering a diverse and unparalleled selection of solitaire diamond jewelry across India.
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