THE FUTURE ROCKS is stepping into the demi-fine jewelry market with the debut of The Goddess Collection from its private label, DESIGN LAB. This stunning new collection, which celebrates the arrival of 2025, is designed to capture femininity, strength, and timeless beauty, giving wearers the chance to embrace their inner goddess as the new year begins.
The Goddess Collection blends ancient goddess archetypes with contemporary design, offering glamorous pieces for the modern, fashion-conscious consumer. The versatile collection includes six chain necklaces and seven unique modular charms, each named after a goddess. Available in 18k yellow gold vermeil and rhodium-plated sterling silver, these pieces are designed for durability and a tarnish-resistant finish.
Among the collection’s standout pieces are two elegant chain necklaces, Gaia and Phoebe, inspired by the goddess of all creations and the goddess of the new moon, respectively. Each necklace features a detachable solitaire charm, with options like pear-shaped Perse, trillion-shaped Astra, marquise-shaped Clio, and round-shaped Nyx. Charms can also be purchased separately, with additional designs such as round (Iris), heart (Aphrodite), and link bar (Selene), all adorned with lab-grown white sapphires.
The necklaces in the collection – named Artemis, Hebe, Athena, and Hera – are embellished with lab-grown white sapphires ranging from 0.5ct to 8.3ct. Wearers can mix and match charms and adjust the necklace lengths for a personalized, customizable touch, making each piece perfect for any occasion.
The campaign for The Goddess Collection showcases the jewelry in women’s everyday settings, from work to leisure and relaxation. It highlights the collection’s versatility and ability to elevate daily style while promoting a journey of self-discovery. The collection empowers women to confidently express their beauty and shine like goddesses.
Anthony Tsang, Chief Executive Officer of THE FUTURE ROCKS, shared, “With the launch of The Goddess Collection, we’re doing more than just releasing a new line of jewelry. We’re encouraging women to celebrate their unique beauty and strength. This collection is all about femininity and empowerment, and we can’t wait to see how our customers will shine with confidence.”
As THE FUTURE ROCKS expands into the demi-fine jewelry market, The Goddess Collection marks the beginning of a new era. The brand invites individuals to embrace their uniqueness while adding versatile pieces to their wardrobe for any occasion.
Related topics: