Shraddha Kapoor’s jewellery brand is currently facing accusations of plagiarism after several social media users pointed out striking similarities between her designs and those of renowned luxury brands. The controversy, which has gained significant attention on Reddit, highlights alleged resemblances between Kapoor’s jewellery pieces and signature designs from high-end labels.
Critics have accused the brand of selling “first copies” at inflated prices, alleging that Kapoor’s jewellery closely replicates iconic luxury items such as bracelets from top designers. One Reddit user expressed concern, stating, “Intellectual property protection is crucial for business growth,” while another mocked the pricing, adding, “I bought the copy from a local market for just ₹200.”
Despite the backlash, some defended the brand, arguing that Kapoor’s pieces offer a more affordable alternative for consumers who cannot afford the high-end versions of these designs. However, the actress and her brand representatives have yet to address the allegations publicly.
As the controversy unfolds, it raises important questions about intellectual property in the fashion industry, especially in the realm of luxury jewellery, where design originality is paramount.
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