Airra Diamonds, a new pan-India chain of lab-grown diamond boutiques, is set to launch its first store in Kochi, Kerala, on March 29. The brand focuses on offering sustainable luxury and custom-designed jewelry, with plans to expand to 40 locations across the country. It aims to provide an ethical and environmentally-friendly alternative to traditional diamonds.
Founded in Kerala, Airra Diamonds is making its debut in the Indian market with a commitment to both craftsmanship and sustainability. The Kochi store will offer a wide selection of lab-grown diamond jewelry, designed to appeal to eco-conscious shoppers. Customers will also have access to personalized jewelry services, with the option to work with expert designers and receive their custom pieces in just 15 days.
The brand prides itself on using advanced technology to create diamonds that are virtually identical to natural diamonds, but at more affordable and ethical prices. This initiative aims to make diamond ownership accessible to a broader audience, while aligning with the growing demand for sustainable products.
Backed by the Southern Multi-State Cooperative Credit and Multi-Purpose Society Limited, Airra Diamonds targets a turnover of Rs. 1000 crores by the end of the financial year. According to Managing Director Manoj K, lab-grown diamonds represent both the present and future of the jewelry industry.
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