Pandora has announced a solid performance for the three months ending December 31, with sales reaching DKK 11.97 billion ($AUD 2.64 billion), reflecting an 11% increase compared to the same period last year.
While Pandora’s sales in the US remained robust, the company saw a decrease in revenue across Europe. CEO Alexander Lacik expressed satisfaction with the results, considering the heightened competition during the busy holiday season.
“We are pleased with how we ended 2024, especially given the challenging macroeconomic environment and the competitive holiday period. Our Phoenix strategy has continued to drive the brand forward throughout the year,” Lacik stated.
For the full year, Pandora reported a 13% increase in sales, bringing total revenue to DKK 31.68 billion ($AUD 6.99 billion). Looking ahead, the company forecasts revenue growth between 7-8% for the next year.
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