Pandora and Swarovski have emerged as the top jewelry brands in the UK, surpassing luxury names like Tiffany and Cartier, according to the Jewelry & Watches Report. This insight is based on over 1.8 million monthly brand searches, using a variety of performance indicators to evaluate the standing of brands.
Pandora leads with 1.83 million monthly brand searches for 2024, cementing its position as the top consumer choice. The report highlights Pandora’s strong social media presence, with more than 30 million total followers across platforms such as Facebook, Instagram, and X. The brand also achieved an owned social score of 49.352, underscoring its significant influence in the competitive jewelry market.
Swarovski follows with 301,000 monthly brand searches and a combined 62 million followers across social media platforms. Despite this impressive following, Swarovski’s owned social score of 28,421 is notably lower than Pandora’s, reflecting the latter’s more substantial social media influence.
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