Senco Gold & Diamonds, one of India’s leading jewellery retail chains, has officially opened its second store in Varanasi at Bhelupur, marking the brand’s 174th outlet nationwide. The 4,600 sq. ft. showroom was inaugurated by Bhojpuri film star Akshara Singh. The new store offers a wide range of jewellery, from lightweight modern designs in the Everlite collection to traditional wedding pieces like Shagun and Gathbandhan.
Joita Sen, Director of Senco Gold & Diamonds, shared, “Varanasi holds a special place in our hearts, and we are excited to further our presence in this culturally rich city. Our second store will feature a blend of traditional and contemporary jewellery to meet the diverse tastes of our customers.”
Dhaval Raja, Chief General Manager at Senco Gold & Diamonds, noted, “Expanding in the northern region at this time, during the wedding season, is perfect. We are thrilled to introduce our latest collection of handcrafted jewellery to the city through this new store.”
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