Bvlgari’s Showstopping Presence at Watches and Wonders 2025

by Henry

At Watches and Wonders 2025, Bvlgari captivated the global watchmaking community with a stunning collection of timepieces that seamlessly blend its dual mastery of fine jewellery and high watchmaking. The Maison’s exhibition space was a true reflection of its Roman heritage, bringing visitors into the heart of Italy with refined elegance and forward-thinking creativity. Striking marble tones and luxurious materials embodied the brand’s distinctive Italian spirit.

Key Highlights from Bvlgari’s Display

Octo Finissimo Ultra Tourbillon: This groundbreaking timepiece has redefined the limits of thinness. Measuring just 1.85 mm in total thickness, it incorporates a skeleton tourbillon directly into the movement, showcasing Bvlgari’s exceptional engineering and design prowess. This record-breaking timepiece underlines the brand’s commitment to innovation in high watchmaking.

Serpenti Aeterna: The iconic Serpenti collection takes a bold step forward with the Aeterna model, the most avant-garde interpretation of the serpent to date. This new design presents a sleek bangle that pairs beautifully with Bvlgari’s jewellery collections. Featuring clean lines and a strong silhouette, Serpenti Aeterna encapsulates the Maison’s timeless symbol of rebirth and reinvention, offering a contemporary take on one of Bvlgari’s most famous motifs.

With these remarkable creations, Bvlgari continues to push boundaries in both watchmaking and jewelry design, affirming its position as a leader in the luxury timepiece industry.

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