In a landmark move, Diesel Jewelry has officially landed in the Korean offline travel retail arena through its exclusive partnership with Shinsegae Duty Free.
The much-anticipated debut of Diesel Jewelry within the Korean offline travel retail landscape marks a significant milestone for both the renowned brand and Shinsegae Duty Free.
Enthusiastic shoppers can now explore the alluring collection of Diesel Jewelry nestled within the Watch Gallery Zone on the ninth floor of Shinsegae Duty Free’s Myeong-dong branch. Additionally, travelers passing through Incheon International Airport terminals 1 and 2 can indulge in the brand’s offerings at the retailer’s fashion and accessories outlets.
Amidst a backdrop of nostalgia for the vibrant 1990s and the Y2K era, Shinsegae Duty Free proudly heralds the arrival of Diesel Jewelry, perfectly aligned with the latest fashion zeitgeist.
Founded in 1978 by Leno Rosso, Diesel has carved a distinguished niche in the realm of luxury fashion, notably elevating denim from its utilitarian roots to coveted couture. The brand’s ascent to lifestyle prominence, notably catalyzed by the appointment of Glenn Martins as Creative Director in October 2020, has been duly noted by Shinsegae Duty Free.
Celebrated for its audacious designs and unapologetic style, Diesel Jewelry emerges as a trailblazer in the realm of genderless fashion, seamlessly complementing an array of denim jeans, jackets, graphic tees, and trousers.
Despite its global acclaim, Diesel Jewelry has remained somewhat elusive in the Korean market, prompting some fashion-forward consumers in their 20s and 30s to seek out these coveted pieces during trips to Japan, Shinsegae revealed.
The exclusive collection boasts eight signature pieces meticulously crafted from durable stainless steel, ensuring longevity and resilience against tarnishing. Among the highlights are two bestselling rings, adorned with intricate knot designs, and bracelets showcasing the iconic Diesel logo. Additionally, fashion enthusiasts can adorn themselves with two exquisite necklaces and earrings featuring Diesel’s emblematic motif.
To commemorate this momentous occasion, Diesel Jewelry is rolling out a special promotion for patrons. Customers, whether shopping online or in-store, will receive a complimentary jewelry pouch, ideal for carrying their cherished accessories on the go. These exclusive offerings are available on a first-come, first-served basis, adding an extra layer of allure to the brand’s inaugural launch in the Korean offline travel retail sector.