Renowned actress and fashion icon Julia Fox has joined forces with fine jewelry brand Awe Inspired to introduce a groundbreaking collection named The Lilith Collection. This collaboration seeks to redefine the narrative surrounding Lilith, a figure traditionally cast out of the Garden of Eden for her unapologetic sexuality. Emerging as a symbol of feminist empowerment, Lilith represents liberation and serves as a reminder for women to assert their right to bodily autonomy.
The campaign, which marries Fox’s bold vision with Awe Inspired’s craftsmanship, aims to celebrate the essence of female freedom. “Lilith embodies the pinnacle of female liberation,” expresses Fox. “The moment I liberated myself from the constraints of the male gaze, I felt an undeniable authenticity wash over me. Lilith exudes confidence and exerts power.”
Beyond its striking aesthetic, which champions self-expression and freedom, The Lilith Collection is underpinned by a profound dedication to social impact. A percentage of proceeds from each purchase will be channeled towards critical causes affecting women in the United States. These include the ongoing battle against sexual violence, support for individuals combating cancer, advocacy for LGBTQ+ rights, and the advancement of reproductive justice.
The launch of The Lilith Collection coincides with the release of Fox’s highly anticipated memoir, Down The Drain, which has already secured a place on the New York Times Best-Seller list. The timing of the collection’s debut couldn’t be more fitting, as Fox encourages women with the poignant message that “The most profound beauty emerges from the ashes of destruction” (Julia Fox, Down The Drain).