Virtual Diamond Boutique, renowned as a leading virtual marketplace and provider of Software as a Service (SaaS) solutions within the jewelry industry, has announced its rebranding as “VDB – Your Jewelry Tech Partner.” This strategic repositioning underscores the company’s evolution and expanded focus on delivering innovative marketplace and software solutions. This transition signifies a significant milestone in VDB’s trajectory, as it aims to enhance innovation, streamline operations, and drive profitability throughout the jewelry industry’s ecosystem, catering to suppliers, brands, manufacturers, and retail platforms, both online and offline.
The decision to rebrand and introduce a revamped logo aligns with VDB’s current identity and offerings. As the sole technology firm within the jewelry industry operating both a marketplace and a jewelry SaaS solutions entity, VDB consistently develops a comprehensive suite of applications to support various sales and supply chain requirements.
Simultaneous with the company-wide rebranding, VDB is set to unveil VDB 2.0, a revitalized digital marketplace boasting a highly adaptable and user-friendly interface. This updated version features several enhancements, including voice and text search capabilities, expanded language support encompassing right-to-left languages such as Arabic and Hebrew, as well as modernized functionalities for favorites, quoting, sharing, and order management.
Tanya Nisguretsky, CEO and co-founder of VDB, asserts, “VDB is reshaping the landscape of technology partnerships within the jewelry sector. Our evolution reflects a profound understanding of industry dynamics, derived from decades of experience. Through tailor-made SaaS solutions spanning the entire supply chain, we transcend mere transaction facilitation to empower our clients in achieving cost savings, profit maximization, and seamless adaptation to the digital era.”
Initially established as a user-friendly diamond marketplace, VDB swiftly expanded its offerings to encompass a diverse range of mined and lab-grown diamonds, jewelry, and colored gemstones. It soon emerged as the world’s largest business-to-business (B2B) platform for lab-grown diamonds. Throughout its journey, the VDB team remained steadfast in developing cutting-edge software solutions to propel the jewelry industry towards technological advancement. Presently, the company provides a comprehensive suite of services catering to retail sales, inventory management, sourcing, and trading, catering to both B2B and business-to-consumer (B2C) enterprises.
While the rebranding initiative heralds a new name and visual identity, the essence of VDB remains unchanged. The company continues to prioritize customer-centricity, offering unparalleled service and intuitive, innovative solutions, ranging from seamless e-commerce integrations to bespoke applications.