Prepare for rodeo season with the debut of Mauve Jewelry Co.’s latest summer collection

by Jasmine

Salt Lake City — As Utah’s summer rodeo season approaches, Mauve Jewelry Co. is excited to unveil its much-anticipated summer collection, “Southern Charm.” In recent months, the music scene has witnessed a fusion of genres with artists like Post Malone and Beyoncé venturing into country music territory, alongside summer hits from Morgan Wallen, Luke Combs, and Shaboozey. Mauve Jewelry Co. invites you to partake in the excitement with their latest collection, showcasing captivating cowboy boot-themed jewelry and distinctive turquoise pieces.

Dubbed “Southern Charm” by popular vote, this collection encapsulates the essence of Southern fashion with a contemporary twist. From cowboy boot hoop earrings to turquoise necklaces, each piece is crafted to infuse a dash of Western allure into your summer attire.

“We aimed to craft pieces that not only mirror the ongoing trends in country music and fashion but also provide our clientele with something truly remarkable and distinct,” expressed Holly, the Founder and CEO of Mauve Jewelry Co. “I’ve always cherished attending Utah’s diverse array of summer events, and I sought to curate a collection that captures that vibrancy. Whether it’s the Days of 47 Rodeo, Strawberry Days, or Stadium of Fire, I genuinely believe that our new pieces epitomize the adventurous spirit of Utah summers.”

Explore the “Southern Charm” collection and embrace the essence of Utah’s rodeo season alongside Mauve Jewelry Co. For further details regarding the collection or to peruse the entire product range, visit Mauvejewelryco.com or follow @MauveJewelryCo on social media.

About Mauve Jewelry Co.

Mauve Jewelry Co. is committed to crafting exquisite, top-quality jewelry suitable for all occasions. Founded by Holly three years ago, the company commenced its journey with a single mustard seed charm necklace, inspired by her faith. Presently, Mauve Jewelry Co. offers an extensive selection of women’s jewelry while upholding a dedication to affordability without compromising on excellence. With a devoted customer base, the brand is retailed in over 300 stores nationwide.

Whether you seek a bold statement piece or a subtle accent, Mauve Jewelry Co. presents offerings to suit every style and occasion.

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