PT Hartadinata Abadi, Tbk., a leading gold jewellery and bullion retailer in Indonesia, has been named Jewellery Retailer of the Year at the Retail Asia Awards 2024. The company is recognized for its excellence and innovation in the industry.
Hartadinata Abadi offers a comprehensive range of services, from refining and manufacturing to retail and gold pawning. This integrated approach has positioned the company as a pioneer in the gold jewellery and bullion market.
The company has built an extensive distribution network across Indonesia. It collaborates with over 900 traditional gold stores, more than 80 wholesalers, and operates 83 owned stores as of 2023. This network has strengthened its presence in Indonesia and expanded its reach to export markets such as India and the United Arab Emirates.
Hartadinata Abadi is known for its innovative products in the bullion market. It offers unique gold bullions with security ink and themed designs for significant life events. The company also leads the market with the largest network of owned retail stores for gold jewellery and bullion in Indonesia.
Despite the shift in consumer preferences from jewellery to bullion since the pandemic, Hartadinata Abadi has adapted by introducing a variety of themed gold bullion products since 2019. This strategy has helped the company maintain its market position and meet evolving consumer demands.
The company supports the Indonesian government’s gold downstreaming programme by exporting gold to markets like India and the UAE, contributing to the country’s economic growth.
Hartadinata Abadi’s product offerings include the Ardore Jewellery line, targeting the younger generation with gold content ranging from 30% to 75%, and the Kencana jewellery with 99.99% gold content. The EmasKu line caters to large-scale gold investments, while EmasKita offers microbar fractions from 0.1 to 100 grams, featuring Sicpa’s bullion protect technology for authenticity assurance. The company also packages its micro gold bars in attractive acrylic casings, allowing for buyback options even with minor damages if the bullion protect remains intact.
PT Hartadinata Abadi’s innovative solutions and commitment to meeting consumer needs have made it a leader in the jewellery retail sector. Its achievements and dedication to excellence and innovation have earned it the Jewellery Retailer of the Year award at the Retail Asia Awards 2024.