Ariana Grande, the Grammy-winning superstar, has been announced as Swarovski’s latest Brand Ambassador. Swarovski, renowned for its meticulous craftsmanship and attention to detail in premier jewelry and accessories, offers a variety of jewelry in different cuts, sizes, and colors, always emphasizing creativity and high quality.
This partnership brings together two iconic figures. Giovanna Engelbert, Swarovski’s Global Creative Director, expressed her excitement: “Ariana’s charisma and positive energy align perfectly with Swarovski’s mission of spreading joy, and I’m thrilled to welcome her as Brand Ambassador. Ariana is not only a talented artist known for her songwriting, vocals, and personal style, but also a symbol of inclusivity and empowerment. Her fearless approach to fashion, jewelry, and makeup reflects her evolving style over the years.”
Grande, known for her joyful extravagance and commitment to self-expression, will debut in Swarovski’s 2024 holiday campaign. “I’m honored to represent Swarovski as their Brand Ambassador,” said Grande. “They share my passion for creativity, extend beyond the boundaries of jewelry, and promote values of embracing one’s unique sparkle. I’m excited for this journey and to inspire others to express themselves freely.”