Jewelry from Ivi, an LA-based brand, evokes a glamorous Los Angeles nostalgia, drawing inspiration from the city’s rich music and film history. The pieces reflect a contemporary aesthetic intertwined with the golden days of Hollywood.
Retro and Nostalgic Silhouettes
Ivi’s designs feature chunky silhouettes, inspired by a retro and nostalgic vibe from the film industry’s glory days. “My aesthetic is deeply rooted in the intersection of vintage charm and iconic fashion moments from the 1980s, 1990s, and early 2000s,” says founder Ivi Kyratzi.
Innovative Design Approach
Kyratzi meticulously curates these inspirations on her moodboard, focusing on creating a narrative that resonates with the wearer. “One of my favorite aspects is infusing unexpected elements into the designs, particularly the interplay between masculine and feminine accents,” she says. Kyratzi loves mixing traditionally masculine shapes with delicate, feminine pieces, and vice versa. This blend adds intriguing depth and challenges conventional notions of gender in fashion.
Traditional Craftsmanship Meets Modern Technology
Ivi’s designs are a fusion of traditional craftsmanship and modern technology. Kyratzi worked closely with an Italian production house for two years, gaining invaluable hands-on experience. “This experience enriched my understanding of traditional craftsmanship and provided insights into bringing each piece to life,” she adds.
Wearable Art
Ivi’s jewelry is both beautiful and wearable, featuring sensual gold ribbons that snake around the neck and oversized, ridged hoop earrings. “The goal is to craft pieces that evoke emotion and tell a story,” Kyratzi says. Whether through subtle details or bold statements, her intention is to create designs that resonate deeply, making individuals feel empowered and inspired.