The Sri Lanka Gem and Jewellery Association (SLGJA) has recently appointed Akram Cassim as its new President. In his inaugural address at the SLGJA’s Annual General Meeting, Cassim emphasized the urgent need for policy reforms and the promotion of what he terms “a Sapphire Experience.” This initiative aims to leverage Sri Lanka’s renowned Ceylon Sapphire legacy to advance the gem and jewellery industry.
Addressing Challenges and Promoting Unity
During his speech, Cassim candidly acknowledged the multitude of challenges currently facing the industry. He underscored the necessity for collaboration among all stakeholders in the gem and jewellery trade, which includes gem miners in Ratnapura, traders in Beruwela, and craftsmen in Kandy and Sea Street. Cassim believes that a unified approach is vital for addressing common issues and enhancing the industry’s overall outlook.
“Unity is our strength,” he stated, urging all segments of the trade to come together for the sector’s advancement. The collaboration is essential for fostering growth and ensuring the long-term sustainability of Sri Lanka’s gem and jewellery market.
Call for Policy Reforms
A significant portion of Cassim’s address focused on the critical policy reforms needed to stimulate the industry’s growth. He pointed out that recent changes in policies have hindered competitiveness on a global scale and prompted businesses to contemplate relocating their operations abroad.
“If we can have urgent reforms and reverse policies that have negatively impacted our industry, we can create a business-friendly environment that will allow our trade to flourish,” Cassim remarked. His commitment to engaging with the new government and relevant authorities was evident as he vowed to advocate for a supportive business climate conducive to the gem and jewellery sector’s growth.
Integrating Tourism and Gem Trade
Cassim articulated a vision that integrates the gem and jewellery industry with Sri Lanka’s flourishing tourism sector. He proposed establishing strategic partnerships with Sri Lanka Tourism and SriLankan Airlines, aiming to enrich the experience of tourists visiting the island.
“We have a unique opportunity to position our country as a premier destination for gemstone shopping and cultural experiences,” he explained. By creating an extraordinary “Sapphire Experience” for tourists, Cassim sees the potential to showcase Sri Lanka’s rich heritage as a leading source of exquisite blue sapphires.
Promoting Sri Lanka as a Gemstone Destination
The concept of a “Sapphire Experience” aligns with Cassim’s broader strategy to market Sri Lanka as a prime destination for gemstone enthusiasts. By harnessing the island’s historical and cultural significance, he envisions enhancing the tourism experience while simultaneously benefiting the local gem and jewellery industry.
“Let’s create an amazing Sapphire Experience for tourists visiting this island,” Cassim urged, highlighting the unparalleled opportunity to draw in visitors interested in acquiring authentic Ceylon Sapphires and other precious gems. By promoting this unique experience, the SLGJA aims to attract a diverse range of tourists, thereby bolstering both the gem industry and the tourism sector.
The Need for Collective Action
Cassim’s call to action serves as a reminder of the need for collective effort within the gem and jewellery trade. His leadership comes at a crucial time when the industry must navigate through various challenges, including competition from international markets and the need for sustainable practices.
To foster a brighter future for the gem and jewellery sector, it is essential for all stakeholders to collaborate, share resources, and innovate. Cassim’s leadership will be pivotal in guiding the industry towards a more resilient and competitive future.
Engaging Stakeholders for a Shared Vision
As part of his agenda, Cassim intends to engage stakeholders from different segments of the industry, encouraging dialogue and cooperation. By fostering relationships between miners, traders, artisans, and policymakers, he aims to build a stronger foundation for the gem and jewellery industry.
This engagement will not only facilitate the sharing of best practices but also promote the development of initiatives that support sustainability and ethical practices. With a focus on collective growth, Cassim envisions a thriving industry that benefits all stakeholders involved.
Challenges Ahead and the Path Forward
While Cassim is optimistic about the potential for reform and growth, he remains realistic about the challenges ahead. The industry has faced numerous hurdles in recent years, including economic instability and global market fluctuations.
Addressing these challenges will require a concerted effort from all sectors of the industry. By advocating for necessary reforms, enhancing collaboration, and promoting the “Sapphire Experience,” Cassim believes that the gem and jewellery trade can emerge stronger and more competitive.
A Bright Future for Sri Lanka’s Gem Industry
Cassim’s vision for the SLGJA represents a proactive approach to addressing the challenges facing the gem and jewellery industry. His focus on unity, policy reform, and the integration of tourism sets the stage for a transformative period for the sector.
As the new President of the SLGJA, Cassim is committed to fostering a supportive environment for businesses while promoting Sri Lanka as a global hub for gemstone excellence. By harnessing the country’s unique heritage and natural resources, he aims to ensure a prosperous future for the gem and jewellery industry in Sri Lanka.
Conclusion
The appointment of Akram Cassim as the new President of the SLGJA marks a significant turning point for Sri Lanka’s gem and jewellery industry. His call for urgent policy reforms and the promotion of a “Sapphire Experience” highlights the need for collective action and collaboration among all stakeholders.
As the industry faces numerous challenges, Cassim’s leadership will be crucial in navigating these issues and positioning Sri Lanka as a premier destination for gemstones and cultural experiences. Through strategic partnerships and a focus on sustainability, the SLGJA aims to enhance the global competitiveness of Sri Lanka’s gem and jewellery sector, ensuring its continued growth and success.
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