Beaverbrooks Invests £2 Million To Refurbish Braehead Store

by Jasmine

Beaverbrooks, the renowned family-owned diamond, jewellery, and watch retailer, has unveiled its largest investment of the year with a significant £2 million refurbishment of its Braehead store in Glasgow. The newly expanded store, which marks its 25th anniversary in the area, has more than doubled in size, offering customers a wider selection of luxury watches, fine jewellery, and bespoke services. The move signifies Beaverbrooks’ commitment to expanding its footprint in Scotland and further cementing its reputation as a leading name in the jewellery and watch retail sector.

A Major Expansion for Beaverbrooks Braehead

The revamped Beaverbrooks store at Braehead shopping centre now spans an impressive 5,008 square feet, a notable increase from its previous 1,963 square feet. The store’s expansion comes as part of the company’s ongoing efforts to enhance its retail offering across the UK and provide customers with an elevated shopping experience.

The upgraded store is now home to an exclusive selection of Swiss watches and features dedicated “shop-in-shop” spaces for several high-end brands, including OMEGA, Breitling, TAG Heuer, and TUDOR. A new addition to the store is TUDOR, which has become a key offering in line with Beaverbrooks’ focus on luxury timepieces. The addition of these prestigious watch brands further reinforces the Braehead location as a prime destination for watch collectors and enthusiasts.

In addition to the revamped watch offerings, Beaverbrooks Braehead has also become the exclusive stockist for the luxury watch brand Jacob & Co. in Scotland and the 10th stockist in the UK. Known for its intricate and statement-making timepieces, Jacob & Co. is a highly sought-after brand in the luxury watch market. This new partnership makes Beaverbrooks Braehead one of the few locations in the UK to feature the brand, further elevating the store’s profile as a hub for luxury timepieces.

A Focus on Diamonds, Weddings, and Fine Jewellery

The expansion has also allowed Beaverbrooks to create a larger, dedicated space for its Diamonds & Weddings division. The newly redesigned area offers an elevated experience for customers looking for engagement rings, wedding bands, and other bespoke jewellery pieces. The store now features a team of expert consultants to guide customers through the process of selecting special pieces for life’s most memorable moments.

With over 105 years of diamond expertise, Beaverbrooks Braehead has unveiled an impressive range of hand-selected Beaverbrooks diamonds, along with collections from the renowned Maple Leaf Diamonds and Royal Asscher diamonds, a historic brand celebrating its 170th anniversary this year. These additions, along with the store’s exclusive stock of luxury fine jewellery from brands like Gucci, Marco Bicego, and RADO, make it a truly one-stop destination for those seeking fine jewellery and watches in Glasgow.

The Braehead store is also the first to stock Marco Bicego’s luxury fine jewellery collection, offering a range of exquisite pieces that blend traditional craftsmanship with modern design. This addition highlights Beaverbrooks’ commitment to offering exclusive jewellery collections from some of the world’s most respected names in design.

Strategic Investment in Retail and the Future of Beaverbrooks

This £2 million investment in the Braehead store is part of Beaverbrooks’ broader strategy to enhance its presence in key markets across the UK. Managing Director Anna Blackburn highlighted the significance of this investment, noting that it is the largest the company has made this year. “This investment into retail in Scotland and the future of Beaverbrooks is very exciting for us, particularly as this is our largest investment of the year,” Blackburn said. “The Braehead store – which has increased two and a half times in size – marks our fifth refit of the year, with a final one planned before Christmas.”

Blackburn emphasized the company’s ongoing commitment to providing exceptional value to customers while ensuring the long-term growth and sustainability of the business. “We are continually investing where there’s opportunity and driving value for the business to safeguard the future of the company,” she added.

The decision to position the Braehead store as a luxury destination for watches and diamonds reflects Beaverbrooks’ commitment to diversifying its offerings and ensuring a strong market presence in the competitive luxury retail sector. The company’s focus on high-end Swiss watches and fine jewellery aligns with current market trends and the growing demand for luxury products.

Customer Experience and Community Engagement

The refurbished store is expected to be popular with both new and returning customers, thanks to its expansive product range and refined customer experience. “We’re confident the refurbished store will be popular with customers – both new and returning – and we look forward to continuing to provide exceptional levels of customer service while showcasing our expertise and passion for watches, fine jewellery, and diamonds,” said Blackburn.

Janene McQueer, the store manager at Beaverbrooks Braehead, also expressed excitement about the store’s transformation. “We’re proud to have been part of shoppers’ special occasions for the past 25 years, and our latest refurbishment marks the next part of our journey,” McQueer said. “We can’t wait to share more celebrations with customers and cement our position as Glasgow’s destination for watches and diamonds.”

The expanded store is set to become a key landmark in Glasgow’s luxury retail scene, offering a unique blend of exclusive products, expert advice, and a premium shopping experience.

A Milestone for Braehead Shopping Centre

Ashley Bisland, Centre Director at Braehead Shopping Centre, also shared his enthusiasm for the reopening of Beaverbrooks Braehead. “We’re excited to see Beaverbrooks officially open its doors to introduce its new look to our shoppers,” Bisland said. “It’s a great achievement and milestone for the brand, and we’re confident visitors will love the new store.”

With the £2 million investment, Beaverbrooks has not only upgraded the store’s size and offerings but also reinforced its commitment to delivering quality, luxury, and expertise in jewellery and watches. The investment marks a significant milestone in the company’s growth, strengthening its presence in Scotland while ensuring the continued success of its UK-wide operations.

Conclusion: A Bright Future for Beaverbrooks in Glasgow

The newly refurbished Beaverbrooks store at Braehead shopping centre represents a key part of the company’s strategic investment plan for 2023 and beyond. By expanding its space, enhancing its product offerings, and creating a luxury destination for diamonds and watches, Beaverbrooks is positioning itself for continued success in the competitive high-end retail market.

With a focus on exceptional customer service, a diverse range of exclusive products, and a rich heritage of expertise, Beaverbrooks Braehead is set to become a central hub for luxury jewellery and watches in Glasgow, attracting both local customers and those from further afield. As the company looks to the future, this significant investment in the Braehead store is a clear signal of its commitment to long-term growth and customer satisfaction.

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