On Friday, November 8, renowned luxury jeweller Graff hosted a private event in Tokyo, Japan, celebrating the third anniversary of its flagship boutique in the upscale Ginza district. The exclusive affair, attended by CNA Lifestyle, was marked by the dazzling appearance of Graff’s global brand ambassador, Sana, a member of the K-pop sensation Twice. Dressed in an elegant black gown, Sana stole the spotlight, adorned with a stunning jewellery collection worth an eye-watering 7 billion yen (approximately US$45 million).
A Sparkling Display: The Centrepiece Necklace
At the heart of Sana’s ensemble was a remarkable necklace set featuring more than 205 carats of diamonds, including a breathtaking 102.38-carat center diamond. This central stone was no ordinary gem—it was cut and polished from the Meya Prosperity rough diamond, a colossal 476-carat diamond acquired by Graff in 2017. When it was discovered, the Meya Prosperity was the 29th largest diamond in the world, and its transformation into a refined centrepiece marked an extraordinary milestone for the company.
Friday’s event in Tokyo was also historic for another reason: it marked the first time the Meya Prosperity’s cut diamond was unveiled to the world. The masterpiece necklace, showcasing the grandeur of the diamond, was complemented by a diamond ring, diamond earrings, and a diamond bracelet—adding up to a total of about 252 carats of diamonds worn by Sana.
Graff’s CEO Expresses Gratitude and Appreciation
Graff’s CEO, Francois Graff, commented on the significance of the event, noting that the unveiling of the principal diamond from the Meya Prosperity was a major milestone for the brand. He stated, “The unveiling of the principal diamond from the Meya Prosperity marks a significant moment for Graff – and I can think of no better way to celebrate this milestone than here in Japan.”
Francois Graff further expressed his excitement about the opportunity to showcase the exquisite necklace, adding, “Upon the completion of this high jewellery masterpiece, I knew immediately that it should be worn by Sana to coincide with this very special anniversary celebration. It is our way of expressing our gratitude to our clients across the region for their commitment, loyalty, and unrelenting appreciation for the beauty and rarity of our diamonds and gemstones.”
Sana’s Thoughts on Wearing the Iconic Necklace
For Sana, wearing the dazzling jewellery was a surreal experience. She described the sensation of wearing the heavy necklace, saying, “When I wore it, I felt a sense of calm from the weight and it somehow brought out my confidence. So I think the power of jewellery is amazing.” The weight and the elegance of the pieces seemed to have a profound effect on the singer, further amplifying her natural poise and elegance at the event.
A Cheerful Reflection on the Holidays and the Future
During the event, Sana also took a moment to share her thoughts on the upcoming holiday season. With a warm smile, she shared her desire to spend time with her Twice groupmates. “I want to have a party with the members [of Twice] since I couldn’t do it last year. Also, I probably won’t be able to do this, but I want to go on a trip.” Her sentiment was one of camaraderie and gratitude, as she looked forward to reconnecting with the group over the holidays.
Sana also reflected on the milestones Twice has reached, particularly as the group nears its 10th anniversary in 2025. She expressed her enthusiasm for the future, saying, “This year, I felt like I was able to accomplish many things. So next year, I want to use this experience to be successful in many different areas. There are a lot of hobbies I want to try, and I want to explore genres I haven’t had a chance to try before.”
Her eagerness to try new things and explore new avenues within her career and personal life is a testament to her growth as both an artist and an individual.
Twice’s Current Endeavors: New Album and Concert Tour
Sana, along with fellow Twice members Momo and Mina, is currently in Japan to promote the group’s latest musical venture. The trio is promoting their new album Haute Couture, which is the second release under the Misamo unit, a subunit of Twice. In addition to the album release, Misamo is in the midst of a concert tour across Japan, captivating fans with their performances. The album, alongside the tour, has been met with excitement, further solidifying Sana, Momo, and Mina’s presence in the music scene.
Twice’s success continues to grow, with their latest achievements and ventures keeping fans eagerly anticipating the group’s future endeavors, including their highly anticipated 10th-anniversary celebrations in 2025.
Conclusion: A Milestone Celebration of Luxury and Talent
Graff’s third anniversary celebration in Tokyo was not only a showcase of extraordinary jewellery but also a moment of recognition for the talents and global appeal of Sana, the renowned K-pop star. As the brand ambassador for Graff, Sana’s appearance at the event highlighted her connection to luxury, elegance, and beauty, qualities that were perfectly embodied by the stunning jewellery she wore. With her reflection on the power of jewellery, Sana’s experience wearing the Meya Prosperity diamond necklace was a memorable highlight of the evening.
As Twice prepares for its 10th anniversary and the continuing success of Misamo’s musical projects, Sana’s aspirations to explore new experiences and try new things promise an exciting future for both the artist and the group. Graff’s showcase of diamonds, marked by the unveiling of the Meya Prosperity’s center stone, serves as a fitting tribute to the brand’s enduring legacy, further symbolizing the intersection of luxury, beauty, and the remarkable achievements of its global ambassador, Sana.
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