TOTEME has launched its latest jewelry collection, “Thorns,” through a striking new campaign that blends art, nature, and luxury in a way that pushes the boundaries of fine jewelry. The collection, photographed by renowned Italian still-life photographer Guido Mocafico, introduces a fresh dimension to the brand’s already celebrated designs, focusing on sharp refinement and bold, modern aesthetics.
A New Chapter for TOTEME’s Jewelry Line
With “Thorns,” TOTEME marks a significant milestone by incorporating white gold into its fine jewelry collection for the first time. Known for its minimalist yet sophisticated approach to fashion, TOTEME’s second jewelry collection presents a mix of sculptural, contemporary designs that continue to define the brand’s elegant simplicity. The collection includes striking pieces like a half-band, half-chain-link ring, a half-cuff, half-chain bangle, diamond-studded huggie earrings, and a bold single double-stud earring. Each piece offers a fresh take on modern jewelry, adding both edge and sophistication to the line.
The campaign, shot by Guido Mocafico, not only highlights these new designs but also recontextualizes them within an arresting visual narrative. Mocafico, known for his work with high-end fashion brands, has a unique ability to transform ordinary objects into extraordinary works of art. His black-and-white photographs capture the raw beauty and power of nature, seamlessly blending the sculptural forms of desert and succulent plants—such as teasel, acacia, aloe marothii, and cow’s horn plant—against the precision of the jewelry designs. This juxtaposition creates a fascinating dialogue between the crafted and the natural world.
The Intersection of Nature and Luxury
Karl Lindman, Co-Founder of TOTEME, speaks about the campaign’s artistic direction, stating, “Mocafico’s ability to recontextualize the everyday objects we often overlook is extraordinary. His work shows the true sculptural supremacy of nature. There’s a tension in these images that I love, and it is unmistakably TOTEME.” The collection’s fusion of refined design with organic, natural elements emphasizes the timeless and sculptural qualities that define both the jewelry and the campaign.
The “Thorns” collection is more than just jewelry—it’s an exploration of form, texture, and contrasts. Through Mocafico’s lens, the collection takes on a life of its own, offering an ethereal quality that elevates its modern aesthetic. The black-and-white visuals add an element of drama and depth, enhancing the emotional resonance of each piece. The jewelry, with its clean lines and bold presence, captures the essence of what TOTEME stands for: sophistication, timelessness, and an understated yet powerful elegance.
TOTEME’s Commitment to Innovation
As the brand continues to push the envelope in fashion and jewelry design, the “Thorns” collection reinforces TOTEME’s position as a trailblazer at the intersection of art and luxury. The brand has always been known for its innovative, minimalist designs, and this collection further demonstrates its commitment to transcending the ordinary. By fusing sculptural artistry with jewelry craftsmanship, TOTEME invites its clientele to appreciate the beauty in both the natural world and in the jewelry that adorns the body.
With its latest offering, TOTEME is not just launching a new collection; it is presenting a new way of looking at jewelry. “Thorns” represents an evolution in the brand’s design philosophy, one that encourages wearers to reflect on the delicate power and beauty of the world around them—through both nature and luxury.
Related topics: