Richemont’s sales for the six months ending in September highlighted the growing importance of the U.S. market. Sales in the Americas increased by 11%, offsetting an 18% drop in sales across Asia, excluding Japan.
The group’s watch brands saw flat year-on-year sales, even in the Americas, meaning the region’s overall growth was driven by its jewelry maisons. While Cartier is a key part of Richemont’s jewelry portfolio, Van Cleef & Arpels stands out as a major performer. The brand’s success is attributed to its exceptional jewelry and watches, its positioning as an ultra-luxury label, and the exclusive customer experiences offered at its network of around 185 global boutiques.
The U.S. is particularly vital to Van Cleef & Arpels, which recently opened its third boutique in midtown Manhattan. The new location is situated at the corner of 62nd Street and Madison Avenue, near Richemont’s watchmaker boutiques for brands such as Jaeger-LeCoultre, A. Lange & Söhne, and Panerai, and just north of IWC’s flagship store on Madison Avenue. The boutique complements Van Cleef & Arpels’ historic flagship on Fifth Avenue.
“We are thrilled to open our third boutique in New York City,” said Helen King, president and CEO of Van Cleef & Arpels, Americas. “The Maison has a deep-rooted history with New York, and this new boutique is a key part of our future in the city. It’s a unique extension of our flagship and an opportunity to welcome both loyal clients and newcomers to our world. We’ve ensured that every detail of the boutique reflects our commitment to craftsmanship, design, and enchantment, capturing this special moment in our New York story.”
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