New York, NY – Guzema Fine Jewelry has opened its first-ever New York City pop-up boutique at 74 Grand Street in the vibrant SoHo neighborhood. The pop-up, which will run through January 3, aims to offer a snapshot of the brand’s aesthetic, featuring new jewelry collections alongside a curated space that showcases founder Valeriya Guzema’s love for art, photography, and design.
“It’s about creating a space where our American customers can connect with the essence of our brand and experience the quality of our craftsmanship,” says Guzema, who founded the brand in 2016 in Ukraine. With three branded boutiques in her home country, the NYC pop-up marks a significant milestone, as New York serves as the brand’s U.S. headquarters.
The store’s design is a collaboration with set designer Lili Amir Regen, combining feminine elegance and minimalistic shapes. Featuring artwork from rock icon Patti Smith, the pop-up also introduces a curated experience with functional yet artistic furniture.
“It was unforgettable to see the Guzema sign light up in SoHo. It’s a huge moment for us,” Guzema adds. The boutique also serves as the perfect backdrop for customers to shop her holiday jewelry collection.
Additionally, Guzema’s husband, Timur Fatkullin, a world aerobatics champion and aviation entrepreneur, is collaborating with Guzema on the brand’s first men’s jewelry line. The new collection marks a bold step in the brand’s evolution, and Fatkullin will be on hand to meet clients and discuss the design process, making the pop-up a true family affair.
“Guzema Fine Jewelry is about embracing everyday luxury,” Guzema concludes. “This space is an invitation for our clients to experience firsthand the craftsmanship and intimacy of our handmade pieces, and to feel a connection to the global community that values beauty, quality, and timeless design.”
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