Bengaluru-based lab-grown diamond brand Kultivate Karats has marked a significant milestone with the opening of its flagship large-format jewellery store in the Tricity area. The inauguration event, attended by actress and Bigg Boss Season 14 winner Rubina Dilaik, highlighted the rising demand for sustainable and eco-friendly diamonds. The new store aims to meet the increasing consumer interest in high-quality yet affordable jewellery crafted from lab-grown diamonds, further cementing the brand’s position in the local market.
Rubina Dilaik Inaugurates Kultivate Karats’ New Outlet
The store launch was a star-studded affair, with Rubina Dilaik gracing the event as the chief guest. The actress, known for her role in Bigg Boss, officially opened the Kultivate Karats store on Sunday. During her visit, Dilaik explored the collection, trying on stunning jewellery pieces made from lab-grown diamonds, showcasing the brand’s commitment to elegance, sophistication, and sustainable luxury.
Her presence reinforced the brand’s efforts to align with contemporary trends in both fashion and environmental responsibility, underlining the growing appeal of eco-conscious luxury.
A Strategic Partnership for Regional Growth
To further strengthen its presence in North India, Kultivate Karats has teamed up with Deepak Gupta, a veteran entrepreneur from Chandigarh. Kubix Jewels LLP, the parent company of Kultivate Karats, sees this collaboration as a strategic move to combine its expertise in lab-grown diamonds with Gupta’s deep knowledge of the local jewellery market. The partnership aims to offer Tricity consumers a wide range of premium, eco-friendly jewellery choices.
Meeting the Demand for Sustainable Luxury
Sampath Jain, Co-founder of Kubix Jewels, highlighted that the new store reflects the rising consumer demand for sustainable, affordable diamonds. Lab-grown diamonds are chemically identical to mined diamonds but are produced using sustainable methods, reducing environmental impact. This aligns with the growing awareness among consumers who prioritize both quality and environmental responsibility in their luxury purchases.
Educational Efforts to Raise Awareness About Lab-Grown Diamonds
To ensure consumers make informed choices, experts held educational sessions during the store launch, shedding light on the benefits of lab-grown diamonds. The sessions emphasized the ethical production, affordability, and exceptional quality of these diamonds, addressing common misconceptions and encouraging greater consumer confidence in sustainable alternatives.
Why Lab-Grown Diamonds Are Gaining Popularity?
Lab-grown diamonds are becoming increasingly popular for their sustainability, affordability, and cutting-edge innovation. These diamonds are cultivated in controlled environments, eliminating the ethical and environmental concerns associated with traditional diamond mining. As consumers become more conscious of the environmental impact of their purchases, lab-grown diamonds offer a high-quality, ethical option without compromising on style.
A Major Milestone for Kultivate Karats and the Tricity Jewellery Market
The opening of the new Kultivate Karats store represents a significant step forward for both the brand and the Tricity jewellery market. By offering innovative, eco-friendly jewellery options, the brand aims to reshape the region’s luxury shopping experience. With a focus on sustainability and affordable luxury, Kultivate Karats is poised to set a precedent for other jewellery brands, encouraging them to embrace more ethical and sustainable practices.
A New Era of Ethical Jewellery in India
The launch of Kultivate Karats’ flagship store in Tricity signals the beginning of a transformative era in India’s jewellery industry. By combining modern luxury with environmental consciousness, the brand is leading the way in reshaping consumer preferences for ethical and accessible jewellery. As the demand for lab-grown diamonds continues to rise, initiatives like this position Kultivate Karats as a trailblazer in the industry, fostering a future of sustainable luxury.
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