Luxury jewelry box brand Trove has officially opened its first flagship store in the U.S., located in the trendy West Village of Manhattan. The boutique, designed by Trove’s Melbourne-based founder, Hannah Ward, embodies the brand’s signature aesthetic, drawing inspiration from patina-worn objects, lacquerware, and timeless design.
Upon entering, customers are greeted by a bright and inviting entryway that gradually gives way to a more intimate, moody space. The store’s olive velvet wallpaper and sophisticated design set a refined tone for the shopping experience. Floor-to-ceiling glass cabinets display Trove’s jewelry boxes alongside a curated selection of fine jewelry from international designers.
The store also features an exclusive VIP lounge, offering a private space for viewings. In addition to showcasing its collection, Trove has transformed the space into a gallery for celebrated female artists and designers. Featured artists include Line Vautrin, Rachel Lancaster, Sanam Khatibi, Danielle McKinney, Ewa Juszkiewicz, and Mia Middleton. Collectible design pieces from renowned creators such as Misha Kahn, Gio Ponti, Tobia Scarpa, and Ian Collings complement the art displays, adding to the boutique’s unique offerings.
Related topics: