Alana Hadid, model and elder sister to Gigi and Bella, is known for her nontraditional approach to life—and that includes her engagement. At 41, Hadid got engaged with a vintage amethyst ring, not the customary diamond, symbolizing her embrace of unique and personal expressions of commitment.
Hadid’s choice mirrors a broader trend among Gen Z and Millennials, who are delaying marriage or, in many cases, opting out altogether. It’s exactly why becoming the face of Suzan Doganay-Es’ new jewelry brand, The Marqe, felt like a perfect fit. “I noticed the shift in marriage trends and the unique relationship dynamics emerging, as well as the rise in demand for personalization,” Hadid explained. “The jewelry industry hasn’t really adapted to this change.”
Doganay-Es, the visionary behind The Marqe, agreed, noting that she saw a gap in the market for rings that could reflect modern commitments. “I felt a strong need to reimagine commitment rings for a new era,” she said in a statement.
The Promise Ring Reimagined
While the promise ring has ancient origins, often symbolizing celibacy or a pre-marriage commitment, Doganay-Es seeks to expand the definition. The Marqe brand offers customizable pieces, ranging from $250 to $5,000, crafted in metals such as 14-karat yellow and white gold, and sterling silver, with gemstones ranging from emeralds to lab-grown diamonds. One of the brand’s most innovative designs is its interlocking Marqe rings, which can be opened and closed to add a separate solitaire band called “The Promise.”
“As your style changes, as your life changes, the brand grows with you,” Hadid said. “A ring that someone gets at 25 might not be the same one they want at 55. With Marqe, you can always have the ring that you committed with and add to it throughout your life. It really speaks to the changing of relationships and how they grow and evolve.”
Commitment Jewelry for Everyone
Doganay-Es’ vision extends beyond romantic relationships. For Hadid, commitment jewelry is symbolic of any meaningful promise. “The promise could be to fight for your people’s liberation, or the promise could be that I’m going to be a good child to my mother,” Hadid explained. “Looking down at something and reminding yourself that you’ve made that promise can be really profound.”
With The Marqe, Doganay-Es and Hadid are setting out to reshape the way we think about commitment jewelry—transforming it from a symbol of romantic vows to an emblem of personal, familial, and societal pledges.
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