Swarovski has unveiled its newly refurbished boutique at Zurich Airport in collaboration with Avolta, enhancing the shopping experience for luxury travelers during the festive season. The boutique, designed with the brand’s WonderLux retail concept, features an elegant blue color scheme — one of Swarovski’s signature House colors — perfectly complementing the gleaming allure of its crystal products.
Located in a prime area of Zurich Airport, a key hub for international travelers, the boutique offers a wide selection of Swarovski’s exquisite crystal pieces ideal for gifting. Shoppers can explore the brand’s renowned jewelry collections, including the Millenia and Matrix ranges, alongside a curated selection of home décor, watches, and accessories.
Elevating the Luxury Retail Experience
Andreea Marginean, Swarovski’s Head of Global Travel Retail, expressed her excitement about the new store, saying, “One of my priorities is to bring Swarovski’s unique customer journey to travel retail, showcasing our brand’s creativity, style, and impeccable customer service. This refurbished store does just that, thanks to the fantastic support of our partner Avolta and its prime location in Zurich Airport.”
This boutique is Swarovski’s first dedicated Monobrand collaboration with Avolta at an airport, marking a milestone in the brand’s strategic focus on Zurich as a key luxury destination. It also expands Swarovski’s presence in global travel retail, reaching international travelers with a memorable shopping experience.
A Vision of Luxury and Craftsmanship
Manuela Facheris, Global Director of Fashion, Luxury, WJA & Sunglasses at Avolta, commented on the opening, stating, “We are thrilled to celebrate the unveiling of Swarovski’s stunning refurbished boutique at Zurich Airport. Swarovski’s iconic elegance and craftsmanship align perfectly with our goal of offering passengers unique and luxurious experiences. Zurich’s significance as a top luxury destination makes this partnership even more special.”
The Zurich Airport boutique is part of Swarovski’s ongoing global expansion, which began in 2023 with new immersive stores and flagship locations in cities such as Shanghai, New York, Seoul, and Milan. The new retail universe, created by Swarovski Creative Director Giovanna Engelbert, embraces a bold and colorful aesthetic, inviting customers to step into an “extravagant space” that sparks wonder, much like a jewelry box filled with treasures.
A Luxurious Retail Concept
Swarovski’s WonderLux concept features a distinctive design with octagonal showcases, metallic and fluted glass finishes, and sensorial touches of gross-grain silk and velvet. Each new store is adorned in one of Swarovski’s five vibrant House colors, creating a unique and luxurious atmosphere for every customer.
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