Fine jewellery brand PNG Jewellers has expanded its bridal offerings for the upcoming winter wedding season with an updated ‘Pratha’ collection. The new additions, featuring pearls, jadau, kundan, and meenakari pieces, are accompanied by a fresh campaign to promote the line.
“When Pratha was launched for the first time, it was an instant hit with our customers,” said Saurabh Gadgil, Managing Director and Chairman of PNG Jewellers, as reported by Indian Retailer Bureau. “With the addition of pearls, jadau, kundan, and meenakari works, we are adding another dimension of brilliance to this already majestic bridal jewellery range. Pratha enhances the desire for individuality in every young bride-to-be today and blends tradition with trend, offering the scope for customization to create a look every bride dreams of.”
Launched in January 2024 as a tribute to Indian wedding traditions, the original Pratha collection focused on bridal essentials such as chokers, maang tikas, kadas, earrings, rings, and heavy bridal sets featuring diamonds. The updated range incorporates new techniques and stones, designed to cater to diverse wedding ceremonies across India.
In addition to the new collection, PNG Jewellers recently hosted a fashion show in Pune to celebrate the bond between mothers and daughters. The ‘Me & Aai’ fashion show, held at the brand’s NIBM store on December 21, featured duos walking the runway in the brand’s jewellery, aiming to engage and connect with customers.
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