Senco Gold and Diamonds is forecasting a rise in digital and personalized services to drive growth in 2025, following a successful year in 2024. The brand saw significant value growth in the wedding and lightweight jewelry segments, with a double-digit increase in sales.
“Looking ahead to 2025, we anticipate transformative trends that will redefine the industry,” said Suvankar Sen, Managing Director of Senco Gold and Diamonds. “Our focus will remain on expanding our reach, launching designs that blend tradition with modernity, and enhancing our sustainability efforts. As design trends evolve, we foresee a continued shift toward minimalist yet statement-making pieces, personalized jewelry, and versatile collections that can transition seamlessly from day to night. Consumer engagement will also take center stage, with an emphasis on digital experiences, virtual try-ons, and personalized services to meet the preferences of younger, tech-savvy buyers.”
Despite fluctuations in the gold market in 2024, Senco Gold and Diamonds saw a positive trend in gold buying. Although rising gold prices led to a 4% to 5% decline in volume, the brand is projecting a value growth of between 12% and 15%.
In addition to traditional designs, sleek, lightweight pieces gained popularity this year, with colored gemstones and pearls standing out as key trends. Weddings were a major contributor to the brand’s revenue in 2024.
To further increase accessibility, Senco Gold and Diamonds focused on expanding its brick-and-mortar presence, while also launching new collections. “Despite potential challenges such as economic fluctuations and regulatory changes, we are confident in turning these into opportunities for growth and differentiation, ensuring our legacy continues to shine brighter in the coming year,” Sen added.
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