Since its debut in 2019, Egyptian accessories brand Nashwa Jewelry has been captivating dreamers with its asymmetrical, fluid designs and vibrant gemstones. Founded by designer Nashwa Mostafa, the brand draws inspiration from the ocean and nature, blending traditional jewelry with artistic expressions that allow wearers to showcase their individuality.
The recent opening of Nashwa Jewelry’s flagship store at Golf Central in Palm Hills marks a significant milestone for the brand, bringing its gem-encrusted, free-flowing pieces under one roof. “This store has been years in the making—looking back, it feels so worth it,” Mostafa told SceneStyled. “I always say, follow your passion, and someday something will happen.” For Mostafa, the store’s opening represents more than just a business achievement—it’s a testament to years of hard work and dedication. “Now it’s Cairo, but who knows? Milan could be next,” she adds with a smile.
Nashwa Mostafa’s journey into jewelry design is deeply rooted in personal passion and family legacy. “I’m a visualizer; I’m a dreamer,” she says. “When I started conceptualizing the brand in 2013, everything I sold was handmade. Then I transitioned to silver, and now I work with pure gold and diamonds. But everything is still handmade—woman to woman, crafted with soul.”
The new flagship store reflects Nashwa Jewelry’s core ethos, combining minimalist design elements with bold, vibrant accents—such as the signature hot pink that has become synonymous with the brand. More than just a shopping destination, the space embodies the values of fun, freedom, and creativity that Nashwa Jewelry stands for.
Related topics: