Pandora, the renowned jewelry brand, has made significant strides in its commitment to sustainability by adjusting its in-house supply of precious metals. The company has redirected its resources towards recycled silver and gold, furthering its mission to reduce the environmental impact of its products.
By recycling newly mined silver and gold, Pandora has contributed to the reduction of 58,000 tonnes of emissions annually, equivalent to the annual electricity consumption of 11,000 homes and the energy use of over 6,000 cars worldwide.
Silver and gold have long been staples in Pandora’s jewelry offerings. The brand set an ambitious goal in 2020 to use 100% recycled silver and gold by 2025. However, in a remarkable achievement, Pandora reached 97% of this target by the end of 2023, surpassing its expectations well ahead of schedule.
Pandora’s success in sustainability reflects its ongoing dedication to reducing its environmental footprint while maintaining the high quality and craftsmanship that the brand is known for. With its focus on circularity, the company continues to lead the way in transforming the jewelry industry through innovative, eco-conscious practices.
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