ANTY, a Washington-based fine jewelry brand, is making waves in the world of luxury with its innovative approach to jewelry design. The brand champions the celebration of self-expression, culture, and personal growth through timeless pieces that blend heritage and modernity.
At the heart of ANTY’s philosophy is the belief that jewelry is not merely an accessory, but an intimate reflection of one’s identity. Each collection is crafted to symbolize inner transformation, blending artistry and meaning to create pieces that inspire confidence and empowerment. With a focus on creating luxury fine jewelry that transcends cultural boundaries, ANTY offers designs that resonate with individuals from all walks of life.
The name ANTY, which means “you” in Arabic, reflects the brand’s commitment to individuality. Jewelry from ANTY is designed to capture the essence of the wearer’s personality and spirit. The brand celebrates diversity and aims to tell a universal story of self-discovery and personal celebration through elegant, chic designs. By fusing traditional craftsmanship with modern aesthetics, ANTY has carved out a unique space for those seeking jewelry that aligns with their own narrative.
“Jewelry is deeply personal and unique to each person, and that’s why every piece we create tells an enduring story,” says Amany Afify, the principal founder of ANTY. “Much like the cultures that inspire our designs, our pieces are built to last. ANTY bridges the ancient and modern worlds of fine jewelry,” she adds. “We are trailblazing—a unique representation of strength, hope, and love because ANTY is you.”
ANTY was founded by sisters Amany and Engy Afify, whose shared vision for celebrating personal empowerment has become the cornerstone of the brand. Growing up in a household where culture, art, and creativity were highly valued, the sisters’ love for design and craftsmanship naturally blossomed. Their Egyptian heritage plays a significant role in shaping ANTY’s identity, with the symbolism and artistry of ancient Egypt influencing their modern designs. The sisters’ bond has been instrumental in building a brand that deeply resonates with their clientele, especially in the United States, by offering jewelry that both adorns and empowers.
ANTY not only celebrates the strength of women but also embraces the universal appeal of fine jewelry through its inclusive, gender-neutral collections. The brand’s versatile designs cater to a wide range of tastes, offering everything from high jewelry and bespoke pieces like engagement and promise rings, to more casual everyday items such as rings, necklaces, earrings, and bracelets. There are also designs specifically for children, making ANTY a brand that honors the individuality of every wearer.
“Jewelry, to us, is about more than gender or tradition,” says Engy, co-founder of ANTY. “It’s about self-expression, storytelling, and celebrating the moments that define who we are. Our collections are designed to resonate with each wearer, carrying personal meaning and becoming modern heirlooms for generations to come.”
ANTY’s collections seamlessly blend culture and luxury, creating designs that honor heritage while maintaining a contemporary and luxurious feel. Each piece of jewelry is a reflection of ANTY’s mission: to promote self-reflection, embrace inner beauty, and celebrate personal growth. Through its unique designs, ANTY invites wearers to celebrate their individuality, forging a powerful connection between culture, luxury, and identity that feels as meaningful as it is beautiful.
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