James Avery Artisan Jewelry, a family-owned Texas-based retailer, has announced the launch of its 2025 Valentine’s Day Collection. The new line features beautifully crafted jewelry, including heart-shaped designs, floral motifs, and Western-inspired pieces. The collection offers a variety of styles, such as charms, rings, bracelets, necklaces, and earrings, designed to celebrate love and meaningful connections.
John McCullough, CEO of James Avery Artisan Jewelry, expressed excitement about the collection. “We love helping our customers celebrate the heartfelt moments that make life special,” he said. “This collection captures that spirit in every detail, offering more ways to honor cherished relationships and memories.”
The Valentine’s Day Collection introduces modern updates to classic designs. Highlights include the Delicate Bow Ring, which adds a touch of femininity to any ring stack, and the engravable Enamel Connected Hearts Charm, available in sweet, candy-like colors. The Daisy Charm Bracelet, featuring open flower links, continues James Avery’s tradition of celebrating nature’s beauty. The collection also includes playful designs like the Mini Cowgirl Boot Charm, which showcases intricate details and a worn-in look.
Sarah Herr, Vice President of Merchandising and Design, emphasized the collection’s focus on joy and connection. “From timeless hearts to fun additions like the Pickleball Charm, this collection celebrates all forms of love – for people, places, and cherished memories,” she said.
In addition to the Valentine’s Day line, James Avery is launching its “Design From Our Archives™” series. Each month, a retired design will be reintroduced, giving customers the chance to own a piece of the brand’s history. January’s featured item is the Robin’s Egg Drop Earrings, a nature-inspired sterling silver design first introduced in 1983. These earrings were a popular staple for over 25 years and are now available for purchase throughout January.
Future releases in the “Design From Our Archives™” series will continue to bring back timeless James Avery designs. Customers can explore the Valentine’s Day Collection and the Robin’s Egg Drop Earrings online at jamesavery.com or at their local James Avery store.
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