Actor Ko Yoon-jung has been chosen as the new muse for the luxury jewelry brand Didier Dubot. The brand made the announcement on January 6, revealing a fresh commercial featuring the actress.
A spokesperson for Didier Dubot explained that Ko Yoon-jung’s luxurious and elegant charm made her a perfect fit for the brand’s aesthetic. “Her captivating presence aligns with the brand’s sensibility, and we look forward to introducing a new vision of alluring beauty with her,” they added.
In the newly released commercial, Ko Yoon-jung brings an artistic flair, with her mysterious and enchanting gaze complementing Didier Dubot’s signature pieces. One standout feature is the DeVon Didi birthstone necklace, which is layered to enhance the sophisticated look.
Looking ahead, Didier Dubot plans to launch the “The Art of Living” campaign in 2025, aiming to explore the concept of art in daily life through jewelry. The campaign will embrace the theme “Everyday Being Art, Art Becoming Daily.” The brand is set to solidify Ko Yoon-jung’s role as a muse, positioning Didier Dubot as a desirable brand for women.
Ko Yoon-jung, who gained widespread recognition for both her beauty and acting in Disney+’s Moving, is expected to continue her rise as a top figure in the advertising world this year, following a successful 2024.
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