Bvlgari has marked the 2025 Year of the Snake with a dazzling new chapter in its iconic Serpenti collection. Unveiled in Shanghai, the Serpenti Infinito collection embodies the serpent’s enduring allure and symbolism, representing rebirth, wisdom, and transformation in Chinese culture. To complement the launch, the brand also presented a captivating art exhibition celebrating the timeless charm of the serpent.
The Serpenti Infinito collection features 13 new pieces, including jewelry, watches, and leather goods, each reflecting the hypnotic grace and continuous reinvention of the serpent. The collection introduces several standout pieces, including the Serpenti Viper line, which features stunning designs in rose, yellow, and white gold, encrusted with brilliant diamonds. Two jewelry sets highlight the serpent’s flowing elegance, with a necklace that wraps its head around its tail, paired with matching earrings, a bracelet, and a dramatic diamond-ring.
For those seeking opulence, the collection’s four new Serpenti rings are encrusted with multi-sized diamonds and accented with vibrant sapphires, rubies, and emeralds, enhancing the serpent’s captivating gaze. The Serpenti Seduttori watch combines stainless steel with a diamond-set bezel, while the Serpenti Tubogas watch coils around the wrist in a sleek, flexible design that blends comfort and chic sophistication.
In addition to the jewelry and watches, Bvlgari introduces the Serpenti Cuore 1968 bag. Inspired by the Serpenti Harlequin jewelry-watch, this heart-shaped bag features luxurious matelassé calf leather, a sinuous metallic handle, and a detachable Icon chain strap. A sparkling version of the bag dazzles with nearly 5,000 hand-applied crystals, making it a statement accessory for the fashion-forward.
To commemorate the Year of the Snake, Bvlgari also launched its first-ever Serpenti Infinito Exhibition in Shanghai, held at Zhangyuan, a cultural landmark in the city. The exhibition, which blends heritage with contemporary artistry, features 28 stunning works by 19 Chinese and international artists, celebrating the artistry and symbolism behind the Serpenti icon. The opening night attracted a star-studded crowd, including global ambassadors Anne Hathaway and Liu Yifei, along with several other celebrities.
Following its debut in Shanghai, the Serpenti Infinito Exhibition will embark on a global tour, bringing the magic of Serpenti to new cities around the world.
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