Armine + Ambrose, a new semi-fine jewelry brand, is now available online, offering pieces that are not only beautiful but also deeply meaningful. Founded by Erin Cummings, the brand reflects her passion for style and her commitment to creating jewelry that feels as good as it looks.
“This brand is more than just jewelry. It’s about celebrating the courage to chase big dreams, overcoming challenges, and staying true to yourself,” says Erin. “Each piece is designed to tell a story and serve as a wearable reminder of the values we hold dear.”
The current collection includes several chic and sophisticated pieces, each with a powerful message:
Big Dreams Hoops: A reminder of your courage and determination during those moments when you’re pursuing your biggest goals.
Who You Are Hoops: A symbol of staying true to yourself, no matter where life takes you. These hoops encourage you to honor your values, even when life feels overwhelming.
The Pinky Promise Ring: A quiet commitment to show up for yourself, even when “having it all” feels impossible. This ring serves as a reminder to prioritize what truly matters.
The A’s Earrings: Inspired by The Art of Possibility, these inverted A’s represent Rule #3: “Give Yourself an A.” They encourage assuming positive intent from yourself and others, reminding you that everyone is doing their best.
Armine + Ambrose is named after the middle names of Erin’s children, symbolizing legacy, intention, and the bold, meaningful journey we all take in life.
“The website was built with intention, encouraging customers to ‘Search Your Intention’ and reflect on their ‘why,'” Erin explains. “I want my jewelry to be more than just an accessory. I want people to buy it with purpose and wear it as a reflection of who they are and what they want from life.”
About the Creator
Erin Cummings brings over a decade of entrepreneurial experience to Armine + Ambrose. She has founded several ventures, including Built on YES, a lifestyle brand that focuses on mindfulness and self-awareness for female entrepreneurs. Erin is also the author of The Possibility Project: A Guided Journal for Creating What’s Possible, which helps readers align their actions with their core values.
Originally from Wichita, Kansas, Erin now lives in Houston, Texas with her husband, two children, and their dog. Every decision she makes, whether in business or life, reflects her belief that purpose should always guide the way.
Related topics: