Pandora wrapped up its fiscal year with strong performance, reporting double-digit growth in both its fourth quarter and the full year, bolstered by a successful holiday season.
In its latest report, the jewelry brand announced that Q4 marked its sixth consecutive quarter of double-digit organic revenue growth. The company’s revenue for the fourth quarter rose 11 percent year-over-year, reaching 11.97 billion Danish kroner ($1.67 billion), with a 6 percent like-for-like (same-store sales) increase.
For the full year, Pandora’s revenue grew 13 percent, totaling 31.68 billion Danish kroner ($4.42 billion), with like-for-like sales increasing 7 percent. CEO Alexander Lacik expressed satisfaction with the results, especially considering the challenging macroeconomic environment and competitive holiday period. “Execution of our Phoenix strategy continued to drive the brand forward throughout the entire year,” Lacik stated. “In 2025, we target another year of solid and profitable growth.”
Pandora’s growth was largely fueled by online sales, with the company reporting a 20 percent revenue increase in Q4. It also tested a new e-commerce platform in the quarter, with plans to launch it globally in 2025.
The U.S. market performed particularly well, with Q4 sales up 13 percent at organic growth rates (16 percent at actual exchange rates), and like-for-like sales growing 8 percent. For the full year, U.S. sales were up 14 percent (17 percent at actual exchange rates), and like-for-like sales rose 9 percent. The U.S. now represents 31 percent of Pandora’s total revenue, up from 29 percent in 2023. This growth was attributed to strong Black Friday execution and successful marketing efforts, which drove positive traffic despite a highly promotional external environment.
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