Timex Group has announced an exciting new partnership with the iconic British luxury automotive brand Aston Martin, marking a significant venture into watchmaking and jewellery for both companies. This collaboration, revealed at Timex Group’s annual Global Summit in Abu Dhabi, blends Aston Martin’s legacy of performance and style with Timex’s horological expertise.
Under the new licensing agreement, Timex Group will design, manufacture, and distribute collections of watches and jewellery under both the Aston Martin and Aston Martin Aramco Formula One Team brands. The collections will showcase signature elements such as the Aston Martin wings logo and the Racing Green color, appealing to fans of both luxury and performance.
Tobias Reiss-Schmidt, CEO of Timex Group, expressed enthusiasm about the partnership, stating, “Aston Martin has such a rich heritage that allows us to create new icons in both watches and jewellery. We look forward to introducing our collections to a diverse audience, especially those drawn to Aston Martin’s Formula One presence.”
The first collections are set to launch in Autumn 2025 and will be available through Aston Martin’s online and offline platforms, Timex Group’s global distribution network, and select authorized retailers.
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