De Beers Jewellers, the retail arm of the De Beers Group, has launched the first chapter of its new couture high jewelry collection, Essence of Nature.
This collection is inspired by the beauty and symbolism of trees, reflecting the natural landscapes surrounding the company’s diamond mines. Featuring rough and polished green, yellow, and white diamonds, the collection also incorporates 18-karat white and yellow gold across its three sub-collections.
According to De Beers Jewellers, the designs evoke the majesty of ancient woodlands—from deep, interwoven roots to towering canopies. The brand chose trees as the central theme to symbolize resilience and support.
“In the first chapter of Essence of Nature, we celebrate our roots, both literally and figuratively,” said De Beers Jewellers CEO Céline Assimon.
“Tree roots are the unseen foundations of incredible beauty that can last for millennia. Humans are instinctively drawn to trees for their longevity and grandeur. Likewise, diamonds have a natural allure as ancient miracles formed millions of years ago beneath the Earth.”
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