When Van Cleef & Arpels revealed that Miami would be the location for the launch of its Treasure Island high jewellery collection in November, many were taken aback. The choice of both theme and venue stirred surprise. However, the theme of Treasure Island, a novel with universal appeal and a deep cultural impact, fits perfectly with Miami’s historical significance as a hub for seafarers and pirates. Situated along the Atlantic Ocean and near the Caribbean, Miami has long been a key gateway, making it an ideal backdrop for a collection focused on “treasures.”
For over a century, Van Cleef & Arpels has centered its creations around extraordinary gemstones, chosen for their impeccable quality — clarity, colour, cut, and weight — along with the unique spirit each gem holds. As Claude Arpels famously said, “Every stone has a soul of its own.” To find the finest stones, the maison continues to search the globe, uncovering the rarest treasures.
The Treasure Island collection pays tribute to the exceptional beauty of rare gemstones and the emotions they evoke, showcasing an expansive palette of colours and stones. True to its innovative roots, Van Cleef & Arpels creates striking contrasts, subtle gradients, and dazzling combinations in this new collection.
Drawing from its rich archives and patrimonial collection, Van Cleef & Arpels continues to explore new horizons, blending literary influences — namely the adventurous spirit of Treasure Island — with dreamlike landscapes and distant cultures. The collection is a shimmering tale that reaffirms the maison’s enduring passion for maritime adventure, a theme that was notably expressed early in its history through the creation of a gold and enamel scale model of the Varuna yacht, circa 1906, sailing over jasper waves.
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