In a recent interview with JCK Online, Lisa Ingram, of Kay Jewelers, shared that while the brand remains committed to natural diamonds, the growing demand for lab-created diamonds cannot be ignored.
“Lab-created diamonds aren’t just an alternative anymore,” Ingram said. “Today’s shoppers aren’t just following tradition; they’re selecting rings that feel right for them. For many, that means choosing lab-created diamonds.”
Ingram noted that while many couples traditionally gravitate toward diamonds in the 1.5 to 2-carat range, lab-created diamonds allow them to go larger without exceeding their budgets. She mentioned that the $3,000 to $5,000 price range continues to be a popular sweet spot, offering the ideal balance of size, quality, and value.
Signet Jewelers, the world’s largest diamond jewelry retailer and parent company of Kay Jewelers, Zales, Jared, and James Allen, has faced sales declines following a tough holiday period. Despite this, former CEO Virginia C. Drosos highlighted the growing role of lab-created diamonds in the company’s future plans, especially within the fashion jewelry sector.
Ingram added, “Modern couples aren’t just looking for a beautiful ring. They want something that feels personal, tells their story, and fits their lifestyle.” She acknowledged that while natural diamonds continue to appeal to those who value tradition and rarity, buyers of lab-created diamonds tend to focus on maximizing size and sparkle within their budget.
Signet’s current CEO, J.K. Symancyk, recently revealed a 30% increase in sales of lab-created diamond jewelry, underscoring the sector’s growth.
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