Swarovski has launched its new collaboration with Grammy-winning singer and actress Ariana Grande, who was announced as the brand’s latest ambassador in July last year. The Ariana Grande x Swarovski collection, which was released globally on January 30, features 16 pieces, including a tiara, heart pendant, and clip earrings, all crafted with Swarovski’s signature crystals.
Giovanna Engelbert, Swarovski’s global creative director, shared that the collaboration was inspired by themes that would resonate with Grande’s fans. “Our starting point was music, which naturally evolved into the themes of violin keys and hearts,” Engelbert explained.
She went on to describe her vision for the collection: “I wanted to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide.”
In the accompanying marketing campaign, Grande is featured in black-and-white photographs, evoking the classic style of Audrey Hepburn. Grande herself expressed excitement about the collaboration, saying, “I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewellery collection, co-designed with Giovanna. I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do.”
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