Swarovski has given its New York City flagship store a stunning makeover to celebrate the launch of its music-inspired collection with brand ambassador Ariana Grande.
The store’s exterior now features Swarovski’s logo alongside vintage Hollywood-style campaign images of the “Wicked” star wearing pieces from the new collection. Swarovski announced Grande as its brand ambassador last July, with the Grammy-winning singer, songwriter, and actress starring in the company’s holiday campaign.
Inside, customers are welcomed by a custom-made Swarovski popcorn cart, designed to evoke the “magic” of the collection and its old Hollywood-inspired visuals. The campaign imagery is also displayed throughout the store, where the exclusive capsule collection is available for purchase.
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