Aupen, the Singapore-based brand renowned for its asymmetrical bags loved by celebrities, is making its debut in the world of jewelry. The label has launched its first collection, partnering with LVMH Métiers d’Art to create bold and distinctive pieces.
The standout item from the collection is the “Sinner” earrings, an oversized pair designed to help women embrace their inner siren with confidence. Priced at $790, the earrings feature dramatic S-shaped curves crafted from gold-tone metal and adorned with sparkling crystals on both ends.
The statement earrings were designed in collaboration with Jade Groupe, a Paris-based atelier known for producing hardware for LVMH’s luxury fashion houses. According to Aupen, the design is inspired by a seductive serpentine path, symbolizing temptation, defiance, and unapologetic self-expression. Each curve tells a story of secrets and mischief, inviting women to exude confidence.
Aupen’s jewelry collection has already caught the eye of celebrities such as Emma Stone and Dakota Johnson. The label, known for its stylish carryalls, made waves in 2023 when Taylor Swift was spotted with the Nirvana bag during her first public date with NFL star Travis Kelce. Recently, stars like Lucy Liu, Anya Taylor-Joy, Rachel Zegler, and Jenna Ortega have been seen carrying the brand’s under-$500 bags.
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